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Showing 1 - 15 Articles out of 232

How digital innovations are easing the omni-channel journey?

These days almost every retailer is going online. Tech innovations either in front- end area or back-end sides are just helping the brands in making their omni-channel journey easy.

BY Shipra Srivastava  |  Sep 20, 2017  |  comments ( 0 )  | 

Digital Marketing Tips for Retailers

The Indian retail industry accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Aug 21, 2017  |  comments ( 0 )  | 

How to Start Online Fashion Retail Business

The Indian retail industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Aug 11, 2017  |  comments ( 0 )  | 

Has end of season sale lost its sheen?

Due to 365 days discounts and offers the eoss is not at all remained a much awaited event for consumers. However, it still helps the retailers in terms of increased footfalls and better toplines.

BY Shipra Srivastava  |  Jul 13, 2017  |  comments ( 0 )  | 

How brands such as ‘Voonik’ are winning customers?

Product assortment is one of the important factors in gaining and retaining the existing customer base for retailer. Keep in mind, wide product assortment is not always the way to win the market.

BY Shipra Srivastava  |  Jul 06, 2017  |  comments ( 0 )  | 

Pune’s Retail Real Estate Sector: The Game Gets Real

The city is witnessing a Significant supply churn and more global & luxury brands are lined up to open their shops here.

BY Guest author  |  Jun 13, 2017  |  comments ( 0 )  | 

How pre-owned luxury portals are using exclusivity as an influential factor in online arena?

The business of luxury resale is booming across geographies. Some analysts claim it’s the low price point that excites the young Luxury fashion consumers while fashion insiders say it’s the lust for a markdown that makes it exciting to shop.

BY Guest author  |  May 26, 2017  |  comments ( 0 )  | 

How retailers can deal with counterfeit luxury?

Companies like Ray-ban, Louis Vuitton, etc have implemented numerous activities to stop counterfeit goods. In this scenario, technologies like blockchain is an effective measure to address the challenges in the sector.

BY Guest author  |  Mar 31, 2017  |  comments ( 0 )  | 

Top disruptive malls transforming retail!

Let us quickly look at the top five malls in India and identify the shared traits which make them stand out in the crowd.

BY Guest author  |  Feb 28, 2017  |  comments ( 0 )  | 

Emerging avenues in TV Retailing

Shop CJ, a leading home shopping network plans to launch many private labels and premium brands including Steve Madden on its television channel shortly.

BY Shipra Srivastava  |  Feb 17, 2017  |  comments ( 0 )  | 

App Marketing: The new definition of exponential RoI

Ecommerce industry understands a few terms like the back of one’s hand - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime Value to name a few. Everything was nice and simple with the Desktop and Mobile

BY Guest author  |  Feb 07, 2017  |  comments ( 0 )  | 

How Indian Airports are turning into retail hubs

The Centre for Asia-Pacific Aviation (CAPA) estimates that the duty-free spend at Indian airports will reach $1.6 billion by 2021 - an eight-fold increase, spread across a decade.

BY Shipra Srivastava  |  Jan 12, 2017  |  comments ( 0 )  | 

Myntra launches campaign advocating Sports

Myntra has introduced key features like Shop by Sport and Shoe Finder technology that enable customers to shop for exactly what they want by filtering products as per their specific requirements.

BY Indian Retailer Bureau  |  Dec 12, 2016  |  comments ( 0 )  | 

'E-commerce a disruptive force in the consumption of lifestyle products in the year 2017'

Based on the insights collected by Luxehues.com, the report is compiled after conducting one-on-one in-depth interviews of the affluent consumers, undertaken by the company across the key metros and cities in India.

BY Indian Retailer Bureau  |  Dec 07, 2016  |  comments ( 0 )  | 

E-commerce: Can it be Profitable?

Indian e-commerce market is witnessing a rapid growth. The market which was at USD 11 Bn in 2015 is expected to reach USD 100Bn by 2020.

BY Guest author  |  Nov 29, 2016  |  comments ( 0 )  |