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The Future of Indian Retail Stores: Customer Behaviour, Big Data, and Visual Merchandising

The offline retail stores need to enhance customer engagement using these patterns to deliver better experiences in store.

BY Guest author  |  Mar 13, 2018  |  comments ( 0 )  | 

How Women Power Is Creating A Difference In Retail?

Women’s Day is a remarkable occasion to celebrate the spirit of womanhood. There are many woman in retail who have created a difference, though the article we are endeavouring to identify few of them.

BY Shipra Srivastava  |  Mar 07, 2018  |  comments ( 0 )  | 

5 retail tech trends which will shine this year

Technology has undoubtedly reshaped the way business is done in today's world. Be it online shopping, Artificial intelligence or block chain technology. Let's look at some tech trends that will prove worthy this year.

BY Shwetha Satyanarayan  |  Feb 20, 2018  |  comments ( 0 )  | 

How Social Media Sites Such as Pinterest, Facebook Help Retailers?

After e-commerce evolution is India, the social commerce is standing at threshold to become next big thing.

BY Shipra Srivastava  |  Jan 12, 2018  |  comments ( 0 )  | 

Online Milk delivery: A new milkman has arrived!

Online milk delivery is at nascent stage currently but gaining a huge popularity from consumers as well as investors which inturn is generating maximum growth in this segment.

BY Shipra Srivastava  |  Jan 05, 2018  |  comments ( 0 )  | 

Market Your Business Offline

Indian government too is doing its best to give equal opportunities to the domestic brands and start ups.

BY Nibedita Mohanta  |  Jan 04, 2018  |  comments ( 0 )  | 

Flexible digital trade distribution aiding global commerce operations

Today, global retailing through eCommerce has made life easier for many consumers, businesses, traders and entities. How has this happened? Let's find out.

BY Guest author  |  Dec 23, 2017  |  comments ( 0 )  | 

How Hindware is doing innovation in product display?

HINDWARE’S game-changing tryst with Augmented Reality which is aided by Microsoft Azure helping in product display.

BY Shipra Srivastava  |  Oct 04, 2017  |  comments ( 0 )  | 

How digital innovations are easing the omni-channel journey?

These days almost every retailer is going online. Tech innovations either in front- end area or back-end sides are just helping the brands in making their omni-channel journey easy.

BY Shipra Srivastava  |  Sep 20, 2017  |  comments ( 0 )  | 

Digital Marketing Tips for Retailers

The Indian retail industry accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Aug 21, 2017  |  comments ( 0 )  | 

How to Start Online Fashion Retail Business

The Indian retail industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Aug 11, 2017  |  comments ( 0 )  | 

Has end of season sale lost its sheen?

Due to 365 days discounts and offers the eoss is not at all remained a much awaited event for consumers. However, it still helps the retailers in terms of increased footfalls and better toplines.

BY Shipra Srivastava  |  Jul 13, 2017  |  comments ( 0 )  | 

How brands such as ‘Voonik’ are winning customers?

Product assortment is one of the important factors in gaining and retaining the existing customer base for retailer. Keep in mind, wide product assortment is not always the way to win the market.

BY Shipra Srivastava  |  Jul 06, 2017  |  comments ( 0 )  | 

Pune’s Retail Real Estate Sector: The Game Gets Real

The city is witnessing a Significant supply churn and more global & luxury brands are lined up to open their shops here.

BY Guest author  |  Jun 13, 2017  |  comments ( 0 )  | 

How pre-owned luxury portals are using exclusivity as an influential factor in online arena?

The business of luxury resale is booming across geographies. Some analysts claim it’s the low price point that excites the young Luxury fashion consumers while fashion insiders say it’s the lust for a markdown that makes it exciting to shop.

BY Guest author  |  May 26, 2017  |  comments ( 0 )  |