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It was one of the major subjects of discussion at India Retail Congress 2017. The article is based on theme how commerce is important instead of channel of trade and how brands are leveraging different channels to reach out to consumers.
Online and multi-brand retailers still have plenty to learn from each other, despite building strong customer loyalty: Study
ICLP survey finds that ecommerce giants are performing well when it comes to customer recognition and personalisation, while multi-brand retailers excel at building trust and encouraging recommendations.
In India, 2015s ecommerce sales were approximately $16 billion with chances of market expanding up to seven times higher.
Certain patterns or trends of ecosystem are rising which may help web based e-commerce business organizations turn out to be more reasonable after some time.
The latest financing round for Flipkart has been come amid talks of the e-tailer's likely to acquired its domestic rival the Softbank-backed Snapdeal to further consolidating its positioning in e-commerce market.
Selling jewellery online is hard that too when you have at the least seven to 10 offline retailers within 10 km from where ever you live.In the current jewellery industry, most of the big brands are setting up their e-commerce division.
Indian accessory market is one of the growing markets in the country. Now the market is running high with foreign brands like Accessorize and Claireâ€™s along with Indian brand Ayesha Accessories.
Orverall, Indian startups raised $1.42 billion across 307 deals in Q1 2016 in which e-commerce bagged the maximum numbe of deals as well as maximum value of deals as against 147 deals valued at $1.7 billion in Q1 2015.
While demonetisation largely impacted consumers across all cities, some top brands and even cab operators witnessed a huge boom in transactions during this period.