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It was one of the major subjects of discussion at India Retail Congress 2017. The article is based on theme how commerce is important instead of channel of trade and how brands are leveraging different channels to reach out to consumers.
E-commerce is expanding steadily in the country and empowering various e-Retailers to adopt innovative models to cater to the modern age consumer.
In India, 1,06,086 websites are registered daily and more than 25% are for niche businesses.
As India has a high propensity to deal in cash, the immediate aftermath of demonetisation caused considerable inconvenience among retailers and their customers.
While from a long term perspective, the benefits are immense, in the short term, in the absence of any meaningful announcements in the upcoming budget 2017, we are likely to see a demand contraction on the consumer side.
With USD 3 mn in Series-A funding early last year, this takes the total funding raised by NoBroker.com to USD 20 mn from its inception.
Lack of organised retail has made way for sports good manufacturers to enter e-commerce. Though, online sports retail is a small segment but it is growing at a very fast pace with a growth rate of over 30 per cent.
Digital technology is here to stay and continue; how the media houses plan to utilize, nurture and grow with it will determine their destiny in the industry.
With notes going out of circulation, people can use credit/debit cards, net banking or gift cards to purchase their products. This results the customers to save cash for necessity and chose to pay through online mode.
Forrester survey improving customer experience has become the most talked about topic among the start-ups.
While some players have also invested in building in-house logistics capabilities, the stark reality is that last mile fulfillment constitutes a majority (50-60%) of the total logistics expenditure.