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The new cult of Organic Food!

Organic Food is not just a luxury but a medicinal marvel too: no wonder the industry is trying to match steps with its increasing demand.

Tags: organic food

BY Seema Seth  |  Feb 28, 2011  |  comments ( 49 )  | 
In demand

Organic food is invariably catching up fast with the Indian Retailers more so with the niche retailers for teh simple reason that there is an awakening in Indian consumers to eat healthy so the natural bent towards food which do not include foreign material that are added to traditional foods which tend to be toxic.


Indian Market

Out of total food business that is around 10 lakh crores per annum, only 1500 crores make the organic share. It is still nascent, and makes only .001 per cent of the total food markets share. But there seems to be a large opportunity for this category as demand is increasing day by day.


Target customers

This is niche retailing and organic food is expensive than the traditional food. Therefore, it caters to the rich and more so the higher middle class people because the latter is the working class that believes in staying fit for that promotion and in becoming more productive. According to Raghuveer of 24 Letter Mantra(Sresta Group), that apart from one store in Delhi, mainly distributes to 15 major departmental stores like Food Bazaar, Spencers etc , “ People with 50,000 as their monthly income can afford it. Moreover, people with medical needs are our main target. For example, Brown Rice is ideal for obese people and Wheat Grass for detoxification”.


Product categories

Cereals, pulses, spices, condiments, masala mixes, fruits, vegetables, oils, dairy products, ready-to-eat snacks, cookies, pickles, eggs, meat, fish, wheat grass, baby food, honey etc. MR. Mukesh Gupta, ED, Morarka Organic Foods Ltd., Jaipur have 50 Down-to-earth stores in India, also distributes to nearly 500 food chains including Big Bazaar, Food Bazar etc  shares that they offer 90 per cent of the Indian Kitchen Grocery apart from regular vegetables and fruits.


Price factor

With the low number of organic foods and the high demand for them on the market the prices hitch up. Here the laws of economics are put into play, where sellers see that a product is high in demand and the amount is low, they will increase the prices because they know that buyers are willing to pay anything to buy quality products. In comparison to traditional food, price is high by 30 to 70 per cent.


Conclusion: Due to lack of accurate report, it is difficult to know exactly what the future holds for this business. Chennai and Hyderabad seems to be doing pretty well with store numbers increasing day by day. As most of them say that the demand will definitely increase in the coming 6 months to 1 year, they also advice that specialty stores still haven’t caught up that much in comparison to food chains and departmental store. The market will surely grow but how fast, is still uncertain unless there is an organic revolution in India and people are more dedicated to come back to the organic way.Moreover, there is a need for government support also in terms of subsidy and land so that there is an increase in  production and subsequent supply.

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Amrish Patel June 30, 2016 at 10:23 pm

I want to open this store at anand in can u guide me how can i open it?or how can i get your frenchies?

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Srihari June 24, 2016 at 11:14 pm

I like to start in chennai my contact no 7358504126

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Gurumurthy June 05, 2016 at 10:01 am

I am intrested in organic franchise in hyderabad . please send the all details.

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Suresh February 18, 2015 at 12:53 pm

I am intrested in organic franchise in bangalore. Would like to know about it in detail

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Meenakshi November 24, 2014 at 3:17 pm

I am interested in the FRANCHISE for organic please send me the details.

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Anitha August 11, 2014 at 10:59 pm

I am interested in this Franchise, Pls contact me

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ARCHANA January 13, 2014 at 9:24 pm

I am interested in the franchise for organic please send me the details\\r\\

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Harkirat August 17, 2011 at 10:51 pm

I am interested in the frnachisee for organic food, kindly guide me for this.

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DHEERAJ SINGH August 10, 2011 at 2:54 pm

Hi, I am interested in this franchise.Kindly revert with the full business plan for Chandigarh region.

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Neeraj Arora August 09, 2011 at 12:33 pm

Hi, I am interested in this franchise.Kindly revert back with the full business plan for Chandigarh / Panchkula region.

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Rachna Sharma August 08, 2011 at 11:13 pm

I am interested in your franchise in Jaipur. please contact and send details on my email id

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Priya July 24, 2011 at 8:19 am

I am interested in your franchise in Mumbai. Please contact and send in the details on my email id

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Saurabh Chavda June 17, 2011 at 2:11 am

Hi ! Congratulations !! the article has got me interested. Would like to know the details about your product. Looking forward to hearing from you more on my email id. Thanks warm regards and all the best saurabh

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Sandip Kumar Rai June 02, 2011 at 1:08 am

Hi,I am sandip kumar rai resident of Patna City interested in taking the new cult of Organic Food!. Plz send me the complete details at my email id, call: 919560035008

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Sachin Mehta May 31, 2011 at 6:48 am

I am interested in taking up a franchisee of organic foods. Need to understand market demand, returns, is it high on capital, spoilage and wastage, sourcing, food categories etc.Is it true that organics is mainly in staples and needs a lot of experience to identify the right kind? Can you pls share a franchisee proposal? Pls do write to me post which we can discuss this over a telecon.

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DHIRAJ KHANNA May 30, 2011 at 10:54 am

i am interested in starting up organic retail outlet in uttar Pradesh India.please send me details or call 9312282009.

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NITIN SAWANT May 21, 2011 at 1:27 pm

please send me details or call 9422518694.

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NILESH May 17, 2011 at 3:00 am

I am interested in starting up organic retail business in Gujarat India. I would like to have some market and financial details

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Ashok May 15, 2011 at 6:07 am

please send details of your business

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Sha Ali May 11, 2011 at 4:53 am

Dear i am interested to start organic food Business in UP, Saharunpur, Please send me details

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May 02, 2011 at 5:56 am

pls send me the details.

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Pradeep Soni May 01, 2011 at 10:56 am

i am interested to start organic food in Indore so pls send me information

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Shankar May 01, 2011 at 10:54 am

i am interested in starting organic food business at kolkata college street .please send me details about organic food business.

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ATUL SHAH April 26, 2011 at 8:37 pm

We are into Organic vegetables,pulses & grains.We are looking for Distributors all around India. We are from Ahmedabad,Gujarat India.

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Deepak April 23, 2011 at 6:07 am

I am intrested in chandigarh/Dehradun. Pl revert with full details

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LAXMI PRASAD April 22, 2011 at 9:02 am

kindly advice how about to start the business in VIJAYAWADA

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Lakshminarayana April 22, 2011 at 2:38 am

I am interested in starting organic food out let.Please give me your proposal.You can reach me on 9346227898.

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Sandeep April 18, 2011 at 5:57 am

i am interested for organic food business please send detail.

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MITESH PAREKH April 07, 2011 at 7:02 am

I am interested in starting organic food in Baroda. Which is in Gujarat. So, please call me to my mobile no. 9824091561. Otherwise send me mail.

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Dhaval.k.shah April 01, 2011 at 12:54 am

I am having a keen interest in franchise for Gujarat region, Kindly mail all details Shah.Dhaval

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POONAM March 31, 2011 at 7:24 am

Please farward me more details.

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Raman Malu March 31, 2011 at 12:46 am

I like it.

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Kaain March 29, 2011 at 12:24 am

I am intrested , please shed more light on this I am from bangalore I do have large furnished basement to start or set up or lease the basement. It is located behind Agricultural College Bangalore, near Hoyslala Apartment. Thank you!

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Jitendra Patel March 26, 2011 at 10:05 pm

I am from Vapi, please send me detail about organic food business as I am instreted in it.

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Bhona March 24, 2011 at 11:04 pm

Pls send me detail about organic food business.

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Bhavna March 24, 2011 at 10:57 pm

Sir, I am intersted in organic food business. Please send me details on above business model.

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Gaurang March 24, 2011 at 1:37 am

I am interested in dealing with organic food. Kindly send me the details regarding this.

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Ruso March 23, 2011 at 4:11 am

Hi, I am Ruso, retailer and wholesaler of organic foods - The Natural Store. We have experience of 4 years in the organic retaile field. We have given many franchaisee in Tamil Nadu and Chennai. If any one intrested to take our franchisee, contact me at OR 09626471727

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AMIT SHARMA March 23, 2011 at 2:38 am

Kindly tell me the details for this buisness on my email. I am very much interested and waiting for your reply thank you!

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Bharani March 22, 2011 at 1:14 am

Hi, I'm from Bangalore and I have an IT background. I'm very much interested in working out a business plan for Organic Stores in Bangalore. Kindly reply back for the below question. 1. Who will supply the Organic foods for me? 2. What is the requirement for getting this franchisee? I can be reached on 9900095824 Bangalore Cheers, Bharani

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Ashok Sengupta March 18, 2011 at 10:24 am

Your business looks interesting. It has immense growth potential. Venture in this direction looks profitable. Kindly update me the details.

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Agarwal PF March 18, 2011 at 3:14 am

Are there possibilities for getting Organic Alphonso Mangoes in India Ms.Seth can you mail some related article to me I shall be thankful.

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Amit March 16, 2011 at 11:26 am

pls msg me with the details of the organic food business

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Monica March 14, 2011 at 7:13 am

i am interssted in dealing north India.

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Jaffer March 09, 2011 at 5:06 am

I am interested in dealing with organic food.

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N Anjaneya Sarma March 08, 2011 at 7:08 am

Can you please provide the details to my email ID for organic food.

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Rukinder Dhaliwal March 05, 2011 at 8:56 am

I am interested in starting up organic retail business in North India. I would like to have some market and financial details.

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Manoj Chaudhary March 05, 2011 at 12:25 am

I am interested in dealing with organic food. Kindly send me the details regarding this.

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Swapnil Darode February 28, 2011 at 10:54 pm

I am interested in your franchise in Nashik,Maharashtra.

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