Initializing...

Top Retail Brands

»
«

Despite E-Commerce Rise, Offline Stores Generating 91% Sale: Report

"Despite the rise of e-commerce, the physical stores still draw a significant shopping crowd. In fact, 91 per cent of all retail sales are still being generated in brick-and-mortar stores," the study released by Zebra Technology said.

Tags: Zebra, speciality stores, department stores, apparel merchants, supermarkets, electronics, home improvement

BY Indian Retailer Bureau  |  Mar 29, 2017  |  comments ( 0 )  | 
Despite E-Commerce Rise, Offline Stores Generating 91% Sale: Report

Despite rise in e-commerce business, brick and mortar stores still generate 91 per cent sales globally, a study has claimed. 

"Despite the rise of e-commerce, the physical stores still draw a significant shopping crowd. In fact, 91 per cent of all retail sales are still being generated in brick-and-mortar stores," the study released by Zebra Technology. 

Zebra Technology interviewed nearly 1,700 retail decision-makers across various retail segments, including speciality stores, department stores, apparel merchants, supermarkets, electronics, home improvement and drugstore chains, globally in 2016.   "Around 28 per cent of the sample size were taken from Asia Pacific. Findings at Asia Pacific level are reflective of trends in India," Zebra Regional Sales Director for India and Sub-Continent Deep Agarwal said.

The study said that retailers are implementing an omni-channel approach by which the online and physical platforms are no longer at loggerheads, but complement each other in driving customer satisfaction.It said that 73 per cent of retailers will reinvent their supply chain with real-time visibility enabled by use of automation, sensors, and analytics in their stores.

In Asia Pacific, retailers are looking to create a seamless shopper experience with 76 per cent of APAC respondents reporting that it is important or business-critical to integrate e-commerce and in-store experiences."By 2021, nearly 76 per cent of retailers in APAC will be able to customise the store visit for customers as a majority of them will know when a specific customer is in the store.

This will be enabled through technology such as micro-locationing, allowing retailers to capture more data, accuracy and customer insights," the study said.It said that micro-locationing is gaining foothold in the retail space as such platforms help retailers gain insights into shoppers' behaviours and paths in a given store, allowing them to make smarter merchandising and marketing decisions

Don't Miss the Opportunity
World Franchise Congress
24 Nov 2015, Hotel Pullman, Aerocity, New Delhi.
Attend First global conference & master class on franchising.
GROW YOUR BRAND FRANCHISE >> REGISTER NOW!





Related Articles

  • Brand Licensing
    Vogue draws craze for
    A coloring book for grown-ups and kids alike— the colouring book has been edited by Vogue Culture
  • Food & Grocery
    BigBasket to start its
    ndia's largest online grocer, BigBasket is set to launch its marketplace business that will deliver
  • Trends
    Govt. may use big retail
    As per the plan chalked by the department, it has to launch around thousands of stores in six
  • Back End
    Mahindra Comviva launches
    Tech Mahindra’s mobility solution wing, Mahindra Comviva, has recently launched an Android app named
  • Trends
    Easyday launches its
    The store offers a wide variety of products ranging from grocery, home and personal Care, health and
  • Trends
    Counterfeit electronics'
    The government has set up monitoring mechanism to keep a check on counterfeit electronics products
  • Home Furnishing
    US-based home improvement
    Lowe's also announced their association with Habitat for Humanity, as part of their India CSR

Comments

Rating  

Please add your comment:

Not readable? Change text.

Enter the characters as seen on the image (case insensitive)

Notify me of followup comments via e-mail

Subscribe for daily newsletter