Product distribution is the area of major concern. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
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In this digitally advanced era, Omni - channel transformation requires adopting a view, that breaking down boundaries is a necessity. It's not just an event; instead, it's a journey. The
Earlier, from being restricted to just chatbots accessed via apps to replacing assistants at physical stores, the definition of conversational commerce has significantly expanded with the arrival
From digital to brick and mortar to phygital, last year saw many big brands integrate online with offline in their bid to be omni-present. With studies now showing that omni-channel strategy builds
For the longest time, art found a home only in the galleries and museums of the world. That, and the private collections of connoisseurs. But with e-commerce gaining wider acceptance all over, the
It’s been a little over a year since demonetization came into effect and it looks like digital transactions are not only steadily gaining popularity among spenders, but is here for keeps.
E-commerce as a channel is fast changing both buying and selling experience. Although much has been said about buying convenience, there is a paradigm shift in for resellers who have adopted
What’s with e-commerce these days you may ask? Apart from rolling out massive discounts or attractive offers every other month, tens of hundreds of unknown brands are making inroads in the
It may have been over a year since the Modi government envisaged a digital India, but the actual availability of digital payment options is still low among many retailers, especially kirana store
From tiresome download process to multiple registering rounds, consumers are seeking a paradigm shift in the app ecosystem. With many big and small players now shifting to conversational commerce,
The past few years have seen a sort of revolution in India in the online shopping market. Increasing e-commerce penetration into India’s hinterlands has spawned unique expansion opportunities
The recent Global Retail Development Index 2017 report suggests that mobile shopping grew by 121% in India last year, and mobile and online shopping have become synonymous. Although the penetration
Shoppers of these days are going across the channels to make purchases; hence, making it mandatory for retailers to be present everywhere. Once the retailers go omnichannel, creating a seamless