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Multi Channel

Product distribution is the area of major concern. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.

Showing 1 - 15 Articles out of 844

Today the world is moving towards online. In such scenario, traditional retail seems to have started struggling in order to stay relevant to tech savvy customers in the era of e-commerce. However,

BY Shipra Srivastava  |  Apr 23, 2018  |  comments ( 0 )  | 

Both customers and retailers across the world, just as in India, have evolved rapidly over the past few years. For instance, retailers in India are realising that customers do not think about

BY Guest author  |  Apr 12, 2018  |  comments ( 0 )  | 

With shopping shifting from malls to mobiles, digital disruption in the last few years has changed the way new age consumers buy. As most of the routine purchase patterns collapse, the millennial

BY Shwetha Satyanarayan  |  Apr 12, 2018  |  comments ( 0 )  | 

The consumers of the present day world enjoy huge comfort in ordering their favorite stuff online with a click and getting it delivered right to their doorsteps at zero cost.

BY Guest author  |  Mar 28, 2018  |  comments ( 0 )  | 

In this digitally advanced era, Omni - channel transformation requires adopting a view, that breaking down boundaries is a necessity. It's not just an event; instead, it's a journey. The

BY Guest author  |  Feb 14, 2018  |  comments ( 0 )  | 

Earlier, from being restricted to just chatbots accessed via apps to replacing assistants at physical stores, the definition of conversational commerce has significantly expanded with the arrival

BY Shwetha Satyanarayan  |  Feb 02, 2018  |  comments ( 0 )  | 

From digital to brick and mortar to phygital, last year saw many big brands integrate online with offline in their bid to be omni-present. With studies now showing that omni-channel strategy builds

BY Shwetha Satyanarayan  |  Jan 23, 2018  |  comments ( 0 )  | 

For the longest time, art found a home only in the galleries and museums of the world. That, and the private collections of connoisseurs. But with e-commerce gaining wider acceptance all over, the

BY Guest author  |  Jan 23, 2018  |  comments ( 0 )  | 

It’s been a little over a year since demonetization came into effect and it looks like digital transactions are not only steadily gaining popularity among spenders, but is here for keeps.

BY Shwetha Satyanarayan  |  Jan 20, 2018  |  comments ( 0 )  | 

During the last one decade, e-commerce has emerged as a strong sales channel for all consumer-targeted brands. According to eMarketer, global consumer e-commerce sales will reach $4.479 trillion by

BY Guest author  |  Jan 19, 2018  |  comments ( 0 )  | 

I remember an interesting discussion with some of my friends and colleagues I had a few years ago on the merits of selling clothes online. While some argued for it, the general consensus was that

BY Guest author  |  Jan 15, 2018  |  comments ( 0 )  | 

E-commerce as a channel is fast changing both buying and selling experience. Although much has been said about buying convenience, there is a paradigm shift in for resellers who have adopted

BY Guest author  |  Dec 23, 2017  |  comments ( 0 )  | 

What’s with e-commerce these days you may ask? Apart from rolling out massive discounts or attractive offers every other month, tens of hundreds of unknown brands are making inroads in the

BY Guest author  |  Dec 19, 2017  |  comments ( 0 )  | 

It may have been over a year since the Modi government envisaged a digital India, but the actual availability of digital payment options is still low among many retailers, especially kirana store

BY Shwetha Satyanarayan  |  Nov 20, 2017  |  comments ( 0 )  | 

From tiresome download process to multiple registering rounds, consumers are seeking a paradigm shift in the app ecosystem. With many big and small players now shifting to conversational commerce,

BY Shwetha Satyanarayan  |  Nov 16, 2017  |  comments ( 0 )  |