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Multi Channel

Product distribution is the area of major concern. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.

Showing 1 - 15 Articles out of 840

In this digitally advanced era, Omni - channel transformation requires adopting a view, that breaking down boundaries is a necessity. It's not just an event; instead, it's a journey. The

BY Guest author  |  Feb 14, 2018  |  comments ( 0 )  | 

Earlier, from being restricted to just chatbots accessed via apps to replacing assistants at physical stores, the definition of conversational commerce has significantly expanded with the arrival

BY Shwetha Satyanarayan  |  Feb 02, 2018  |  comments ( 0 )  | 

From digital to brick and mortar to phygital, last year saw many big brands integrate online with offline in their bid to be omni-present. With studies now showing that omni-channel strategy builds

BY Shwetha Satyanarayan  |  Jan 23, 2018  |  comments ( 0 )  | 

For the longest time, art found a home only in the galleries and museums of the world. That, and the private collections of connoisseurs. But with e-commerce gaining wider acceptance all over, the

BY Guest author  |  Jan 23, 2018  |  comments ( 0 )  | 

It’s been a little over a year since demonetization came into effect and it looks like digital transactions are not only steadily gaining popularity among spenders, but is here for keeps.

BY Shwetha Satyanarayan  |  Jan 20, 2018  |  comments ( 0 )  | 

During the last one decade, e-commerce has emerged as a strong sales channel for all consumer-targeted brands. According to eMarketer, global consumer e-commerce sales will reach $4.479 trillion by

BY Guest author  |  Jan 19, 2018  |  comments ( 0 )  | 

I remember an interesting discussion with some of my friends and colleagues I had a few years ago on the merits of selling clothes online. While some argued for it, the general consensus was that

BY Guest author  |  Jan 15, 2018  |  comments ( 0 )  | 

E-commerce as a channel is fast changing both buying and selling experience. Although much has been said about buying convenience, there is a paradigm shift in for resellers who have adopted

BY Guest author  |  Dec 23, 2017  |  comments ( 0 )  | 

What’s with e-commerce these days you may ask? Apart from rolling out massive discounts or attractive offers every other month, tens of hundreds of unknown brands are making inroads in the

BY Guest author  |  Dec 19, 2017  |  comments ( 0 )  | 

It may have been over a year since the Modi government envisaged a digital India, but the actual availability of digital payment options is still low among many retailers, especially kirana store

BY Shwetha Satyanarayan  |  Nov 20, 2017  |  comments ( 0 )  | 

From tiresome download process to multiple registering rounds, consumers are seeking a paradigm shift in the app ecosystem. With many big and small players now shifting to conversational commerce,

BY Shwetha Satyanarayan  |  Nov 16, 2017  |  comments ( 0 )  | 

The past few years have seen a sort of revolution in India in the online shopping market. Increasing e-commerce penetration into India’s hinterlands has spawned unique expansion opportunities

BY Tanya Krishna  |  Oct 15, 2017  |  comments ( 0 )  | 

Driven by a very strong e-tailing festive sales in Sep’17, with USD 1.5 Bn of sales generated over 5 days, e-tailers are likely to see 45% y-o-y growth in Q3 CY17. Which should put industry

BY Indian Retailer Bureau  |  Oct 04, 2017  |  comments ( 0 )  | 

The recent Global Retail Development Index 2017 report suggests that mobile shopping grew by 121% in India last year, and mobile and online shopping have become synonymous. Although the penetration

BY Shwetha Satyanarayan  |  Sep 23, 2017  |  comments ( 0 )  | 

Shoppers of these days are going across the channels to make purchases; hence, making it mandatory for retailers to be present everywhere. Once the retailers go omnichannel, creating a seamless

BY Shipra Srivastava  |  Sep 20, 2017  |  comments ( 0 )  |