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Marketing

Marketing is the indispensible vehicle for promoting the brand, increase brand visibility and enhancing brand recall. To survive in this cut throat competition, retailers are implementing various marketing strategies. This section deals with such topics.

Showing 1 - 15 Articles out of 94

  Global loyalty marketing agency ICLP (A Collinson Group Company) has revealed a research showing where different retail sectors are performing most strongly in building loyalty with their customers. While online retailers including Amazon and Flipkart were shown to be performing best in customer recognition and

BY Indian Retailer Bureau  |  May 01, 2017  |  comments ( 0 )  | 

The understanding & connect of shopper – retailer was largely local. With growing infrastructures & modern retail, shopping has changed its paradigm & entered into competitive landscape. Loyalty is now challenged as price transparency & product portfolio is offered by e-commerce players in much more easier

BY Guest author  |  Apr 20, 2017  |  comments ( 0 )  | 

India from a western perception has been a land of diversity and large population. You often hear that India needs to be treated more like Europe than a single country. I often see startups setting up shop based on a business idea involving technology and then shutting it down. Most had this ambition of building a product that

BY Guest author  |  Apr 06, 2017  |  comments ( 0 )  | 

One of the oldest industries in the world - the textile industry-  is a vibrant business hub whose history can be traced going back by many decades. Textiles and clothing trade is a vital part of the world economy with many nations heavily dependent on the sector for foreign exchange earnings and employment generation, as it also

BY Guest author  |  Mar 28, 2017  |  comments ( 0 )  | 

Like many reading this, I’m always intrigued by the small business owners I meet across the world, many running generations-old boutiques selling one-of-a-kind treasures. These shop owners, with their warm welcomes and time-honoredcraftsmanship, can quickly endear themselves to even the most casual shopper. A storefront with a

BY Guest author  |  Mar 07, 2017  |  comments ( 0 )  | 

Support services have become a major part in a mall’s image, and play a vital role in attracting footfalls. In India, facilities such as parking, security and housekeeping have evolved over the years to provide world-class services to mall customers. In fact, it can be said that support services are the backbone for any shopping

BY Guest author  |  Feb 27, 2017  |  comments ( 0 )  | 

The remarkable growth of organized retail in the last decade is one of the significant transformations witnessed in India. As the retail sector is undergoing rapid evolution, so does the requirement for new products, services and superlative shopping malls. Accordingly, retail real estate developments have to keep pace with the

BY Guest author  |  Feb 21, 2017  |  comments ( 0 )  | 

Packaging is an ever-growing industry which goes hand-in-hand with the retail brands. As long as the products are being sold in the market, packaging industry would be high in demand. As another year begins, the packaging space has grown in terms of innovation and cost-effectiveness. The consumers are moving rigorously towards

BY Guest author  |  Jan 21, 2017  |  comments ( 0 )  | 

Companies don’t decide how customer centric they are, they cannot rate themselves on this. In today’s age of the customer, it’s your wife or my daughter who decides how customer centric a particular brand is. And yet when corporate executives talk about customer relationship management (CRM), most eyes just glaze

BY Guest author  |  Jan 18, 2017  |  comments ( 0 )  | 

Customer Relationship Management (CRM) has changed throughout its transformation from being a mere framework to becoming a core business function. The need to know and profitably manage customers is as important as ever, but the challenges for doing CRM effectively has multiplied. While capturing new customers gives a high, keeping

BY Guest author  |  Jan 13, 2017  |  comments ( 0 )  | 

Current demonetisation has resulted not only in a contraction of liquidity, but also in certain sectors, a contraction of income and an increase in the statutory cost of doing business (both for existing business and more so for the informal sector as they move towards a formal sector).  While from a long term perspective, the

BY Guest author  |  Jan 07, 2017  |  comments ( 0 )  | 

The Indian Retail Industry has undergone a paradigm shift from a product-oriented industry to a more marketing focused industry with the ‘customer’ taking center stage. The customer today is spoilt for choice owing to diverse factors like multiple brand choices, extremely attractive value propositions and availability of

BY Guest author  |  Jan 06, 2017  |  comments ( 0 )  | 

The evening of November 08, 2016 shall remain in the memories of Indians at least for the next two decades. No doubt, the move is historical and would be one of the corner stone towards curbing corruption and making India a cashless economy. A move that not only rocked the routine of people across strata but was it something that

BY Guest author  |  Jan 03, 2017  |  comments ( 0 )  | 

Since the dawn of twenty first century, we have  witnessed  a dramatic and profitable transformation in the mobile phones sector. They have evolved from large cellular phones to ultra slim smartphones .Since the past few years, it has become very evident that mobile is now the leader of marketing. Today, over 70 per cent of

BY Guest author  |  Dec 28, 2016  |  comments ( 0 )  | 

  Videocon, Indian consumer electronic and home appliances company announced its special consumer offer. The offer extends payment benefits to customers on purchase of Videocon products across Televisions, Refrigerators, and Washing Machines. Under this offer, customers will have the option to pay in easy instalments without

BY Indian Retailer Bureau  |  Dec 22, 2016  |  comments ( 0 )  |