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Top Retail Brands

Marketing

Marketing is the indispensible vehicle for promoting the brand, increase brand visibility and enhancing brand recall. To survive in this cut throat competition, retailers are implementing various marketing strategies. This section deals with such topics.

Showing 1 - 15 Articles out of 105

India’s E- commerce and retail industry has witnessed a massive breakthrough in the last five years. It has evolved from a product-oriented industry to a service and experiential industry, with the customer at the core of its operations. Today, every retailer isout to woo the customers from their competition. E-commerce players

BY Guest author  |  Nov 17, 2017  |  comments ( 0 )  | 

Earlier the relevant part of data used to be volume, velocity and variety. By and large, the retailers use to put focus on the volume of data and the speed. However, with changing time the focus has been shifted on ‘Varsity’ of data. Retailers need to keep in mind that all data is not good data. The value of data makes

BY Shipra Srivastava  |  Oct 03, 2017  |  comments ( 0 )  | 

Retail entrepreneurship could be a wonderful opportunity for any business enthusiast. There are several ways to become retail entrepreneur franchising is one of them. It is model which gives you an opportunity to own proprietorship, whether it’s an ecommerce shop or brick-and-mortar store, and have complete independence but with

BY Shipra Srivastava  |  Sep 22, 2017  |  comments ( 0 )  | 

Retail business is no more limited to opening and running stores, businessmen have come up with various modes of interacting with other companies and reaching out to the customer base. The Indian retail industry accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the

BY Nibedita Mohanta  |  Aug 05, 2017  |  comments ( 0 )  | 

Personalisation has always been important in retail.Today personalization remains as important as ever, but the way it’s delivered is constantly evolving. Customers now have the option to browse their favourite stores online, at their convenience, across multiple devices, instead of taking a trip to their nearest high-street.

BY Guest author  |  Jul 24, 2017  |  comments ( 0 )  | 

Not only India, worldwide, the traditional retail has been hit by mammoth growth of e-commerce. Over the years the retailers have set the way about how consumers shop from their retail shops. However, now the there is a tremendous shift from the traditional approach due to transformation brought in by smartphones, arise of social media

BY Shipra Srivastava  |  Jul 10, 2017  |  comments ( 0 )  | 

How the product is displayed to customers either in online channel or offline makes a lot of difference. Merchandise assortment planning should be done in the way that every SKU is placed in the effective locations in order to maximize sales and margins, while avoiding potential stockouts or over stock situations. Moreover, online

BY Shipra Srivastava  |  Jul 06, 2017  |  comments ( 0 )  | 

PAYBACK, India’s largest multi-brand loyalty program announced its partnership with Archies, the all-time popular gifting brand in the country to expand its offerings into gifting category. This association will help Archies customers to earn and redeem PAYBACK points at more than 225 Archies owned stores. Archies

BY Indian Retailer Bureau  |  Jun 28, 2017  |  comments ( 0 )  | 

‘Arvind Brands’ partners with Bangalore based Sales Tech Start-up ‘Applicate’ to empower its sales team with the next generation sales-tech. This partnership for US Polo, Hanse, Arrow and other brands of Arvind, consolidates Applicate’s presence in Fashion and Life Style industry where it is already

BY Indian Retailer Bureau  |  Jun 17, 2017  |  comments ( 0 )  | 

‘Arvind Brands’ partners with Bangalore based Sales Tech Start-up ‘Applicate’ to empower its sales team with the next generation sales-tech. This partnership for US Polo, Hanse, Arrow and other brands of Arvind, consolidates Applicate’s presence in Fashion and Life Style industry where it is already

BY Indian Retailer Bureau  |  Jun 17, 2017  |  comments ( 0 )  | 

Business dynamics operate on ‘Visibility’. It is the big key to create and reach the desired audience. Whatever you see, is generally what you buy. Visibility often triggers sales.  Lack of visibility, despite of a good product or service, might lead to a slump situation. If the audience is not aware about the presence

BY Guest author  |  May 24, 2017  |  comments ( 0 )  | 

  Global loyalty marketing agency ICLP (A Collinson Group Company) has revealed a research showing where different retail sectors are performing most strongly in building loyalty with their customers. While online retailers including Amazon and Flipkart were shown to be performing best in customer recognition and

BY Indian Retailer Bureau  |  May 01, 2017  |  comments ( 0 )  | 

The understanding & connect of shopper – retailer was largely local. With growing infrastructures & modern retail, shopping has changed its paradigm & entered into competitive landscape. Loyalty is now challenged as price transparency & product portfolio is offered by e-commerce players in much more easier

BY Guest author  |  Apr 20, 2017  |  comments ( 0 )  | 

India from a western perception has been a land of diversity and large population. You often hear that India needs to be treated more like Europe than a single country. I often see startups setting up shop based on a business idea involving technology and then shutting it down. Most had this ambition of building a product that

BY Guest author  |  Apr 06, 2017  |  comments ( 0 )  | 

One of the oldest industries in the world - the textile industry-  is a vibrant business hub whose history can be traced going back by many decades. Textiles and clothing trade is a vital part of the world economy with many nations heavily dependent on the sector for foreign exchange earnings and employment generation, as it also

BY Guest author  |  Mar 28, 2017  |  comments ( 0 )  |