Phy-gital experience at Big Bazaar GEN NXT
Smart and experiential, the Big Bazaar GEN NXT store at DLF Mall of India in Noida, is a picturesque epitome of elevated consumer experience backed by technology. Sprawling across 56,000 sq ft area, GEN NXT is ‘the very latest in retail innovation’ andBY Gargi Bhardwaj | Apr 08, 2016 | comments ( 0 ) |
Future Group has updated and upgraded its value-based hypermarket experience for the new gen customers with an innovative and futuristic retail format rechristened as Big Bazaar GEN NEXT. The Big Bazaar GEN NXT store is designed to be smarter and experiential - through use of technology, innovation in services, layouts, sections and digital interfaces.
In words of Kishore Biyani, Group CEO, Future Group said, “We have put our 15 years of learning with Indian consumers in creating this concept of Big Bazaar GEN NXT. The Big Big Bazaar GEN NXT is designed in such a modular way that it will constantly evolve and can undergo continuous upgrades to incorporate more technology-led interfaces and innovations.”
Big Bazaar GEN NXT store has a whole new design that has LED lighting, large digital screens, digital shelf talkers and energy saving technologies that optimise air-conditioning, humidity and lighting within the store which is conveniently segmented into three sections: Fashion, Food and Home & Electronics.
The brand new identity has been created with the infusing of colours bestowed in changing light kinetics in the store front sign. The store design concept for the Fashion Zone has been updated to a much younger and global one by storytelling planograms and dynamic digital walls complemented with warm lighting with large cluster of mannequins grouped into stories.
Floorings are also different for three different sections. The design concept for the Food Zone has been contemporised with inspirations from the new age culinary world. A dominant space is dedicated for this zone featuring a wider assortment of a variety of specialty food anchored by an open live kitchen.
The Home & Electronics Zone is laid out conveniently in a large space of 10,000 sq ft area methodically demarcated for different categories it offers. Each of this space has clearly signed individual entries with fixtures design and layout for very convenient engagement with the products offered.
Talking about the thought behind the futuristic hypermarket experience, Vishal Kapoor, Chief Design Officer, Future Group, explained, “The store is a culmination of our past learning with our vision of future. From a market cluttered with price-driven mundane models, we have moved towards an experience-driven model. The fast-evolving consumer behaviour, social and economic environment supplemented by technology have been key backgrounds of this next gen experience.”
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