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How this Danish furniture brand is redefining furniture outlets?

The store finds its USP in the fact that it is a well spread out same level store

Tags: BoConcept, Navin Khanna

BY Gargi Bhardwaj  |  Jul 11, 2016  |  comments ( 0 )  | 
BoConcept

Danish luxury furniture maker BoConcept has forayed into Indian market by opening its first store in at MG Road in Delhi.

Targeting the upper middle class with its range of modern design products, BoConcept store is an experience centre rather than a mere outlet. The brand that stands for creating one’s own living concept, has roped in the same feel in its store, wherein the interior compliments the brand USP that is more than great designs, but a concept.

The outlet is and ultimate amalgamation of modern and contemporary looks fused together. The outlet boasts of 14 in-house studios. Spread across 4500 sq. ft., the store offers a wide range of furniture.

Commenting on the demands of store, Navin Khanna, Director at BoConcept said, “The requirement of the BoConcept's store was to maximise the space, introduce and showcase most of the designs we offer. The first idea while setting up the store was that it should be well spaced out so that each studio in the store is well defined.”

Brought to life with a cost of around 3.5 lakh euros, the store finds its USP in the fact that it is a well spread out same level store allowing efficient exhibition of all 14 studios.

BoConcept offers a wide variety of home furniture and accessories ranging from small accessories to complete furniture solution for the entire home. BoConcept, which started its journey in 1952, operates over 300 stores in 60 countries.

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