A promise of exclusivity at Privè
With this store, Ahujasons looks to enter the market with products that are quite different.BY Gargi Bhardwaj | Feb 20, 2016 | comments ( 0 ) |
In a bid to up their style quotient, Ahujasons - the shawl connoisseurs have launched their private store -Privè at Khan Market. With this store, Ahujasons looks to enter the market with products that are quite different, but somehow associable, to those that have made them famous.
Ahujasons aims to give customised service to customer and narrate them the work, heritage and legacy behind the art of shawl making, hence this niche store called Prive meaning private…very exclusive.
Brought to life by Amit Aurora, the Ahujasons Privè store has been designed to make the products spell luxury, opulence and style while showcasing premium and limited edition range of shawls, stoles and scarves, handcrafted with love for the fashion aficionado of today.
Offering an array of luxurious fabric bases like pashmina and cashmere, the exclusive collection weaves a magical spell showcasing multi hued beautiful designs, graceful elegance and ethnic flair.
From classic and timeless to contemporary and trendy, the eclectic spread of luxe accessories at the Privè store offers something special for everyone.
The store design has been kept minimalistic to accentuate the product rather than store and hence interiors have been done in wood.
The design is in league with brand’s ideology to choose natural material over man made because all raw materials in their products are natural and brand aims to portray the same through its store. The floor has been done with exclusively designed handmade cement tiles.
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Ahujasons targeting sales
Ahujasons Shawl Wale Private Ltd aiming Rs 200 crore turnover in three years depending on its retail