Oxford signs apparel licensee for Europe
The apparel line will include exclusive collection of Oxford University branded T-shirts, polo shirts, shirts, sweatshirts, sweater, cardigans and jackets.BY Gargi Bhardwaj | May 13, 2016 | comments ( 0 ) |
Post venturing into apparel segment in India (with Madura Garments), Oxford Limited has signed Brandsdistribution.com as the European apparel partner for the University of Oxford.
This exclusive deal, valid for a tenure of five year, will see the Italian company produce and distribute a University of Oxford branded clothing line. The first collection is slated to launch for Autumn/Winter 2016.
Commenting on the announcement, Chris Evans, MD of Oxford Limited said, “We are thrilled to be entering a license agreement with such a dynamic and exciting apparel partner.”
“Brandsdistribution.com has turned the traditional fashion industry on its head and we are looking forward to working with such an innovative and successful partner to deliver branded Oxford University apparel across Europe,” he added.
From September 2016, registered buyers of Brandsdistribution.com will be able to purchase Oxford University branded T-shirts, polo shirts, shirts, sweatshirts, sweater, cardigans and jackets through the online portal.
As per Angelo Muratore, Brandsdistribution.com president, “The agreement for the production and the exclusive distribution of Oxford University’s products qualifies Brandsdistribution.com as the strongest player in the market.”
Of late, Oxford Limited has set the plans rolling for expansion of University of Oxford through brand licensing agreements. While last Vegas Show witnessed foray of the brand into wallpaper segment, this years the brand is considering home furnishing segment along with others for Indian sub-continent after successful stints with apparel and back-to-school categories.
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