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Bata launches new concept store!

In its efforts to continually reinvent the shopping experience for its consumers, Bata India has added a new concept store at Ambience mall, Vasant Kunj, New Delhi. This store adopts a unified communication style for the brand via creation of highlight areas and focal points enabling a seamless customer journey, reinforcing brand

BY Indian Retailer Bureau  |  May 25, 2017  |  comments ( 0 )  | 

How offline is complementing online sales?

The term retail apocalypse was coined by a US journalist referring to mass closure brick and mortar stores in the country. Since then global media focused on retail has highlighted couple of major shutdowns in the Europe and other parts of the world. Connecting the dots they started to question the foggy future of brick and mortar

BY Guest author  |  May 25, 2017  |  comments ( 0 )  | 

How a marketing strategy can bring turnaround to your retail business in no time?

Business dynamics operate on ‘Visibility’. It is the big key to create and reach the desired audience. Whatever you see, is generally what you buy. Visibility often triggers sales.  Lack of visibility, despite of a good product or service, might lead to a slump situation. If the audience is not aware about the presence

BY Guest author  |  May 24, 2017  |  comments ( 0 )  | 

Flipkart made it to Interbrand’s 40 next-generation, disruptive brands

Interbrand has announced its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchange (NYSE), Ready Set Rocket, and Facebook. The 2017 report recognizes 40 next-generation, disruptive brands that define progress and the potential to grow. The report complements

BY Indian Retailer Bureau  |  May 24, 2017  |  comments ( 0 )  | 

F&B continues to drive maximum lease demand: CBRE Report

CBRE has come up with Asia Pacific Retail Trends Q1 2017 report. Following are the key findings from the report: ·         Overall demand continued to be led by F&B retailers. The quick service, coffee shop and café categories are the most active segment at present, with

BY Indian Retailer Bureau  |  May 23, 2017  |  comments ( 0 )  | 

How e-payments are omitting the cash based transactions?

Electronic payments have the ability to create a world with greater opportunities for all. As per the 'Digital Payments 2020' report, jointly published by Google and Boston Consulting Group the digital payments market size in the country is expected to touch USD 500 billion by 2020. In terms of payment instruments, the use of

BY Shipra Srivastava  |  May 22, 2017  |  comments ( 0 )  | 

What makes CDIT a booming sector

Scaling and profitability in the Consumer Durables and Information Technology or Gadgets sector has to be understood from the lens of both vertical as well as horizontal e-commerce players. The rules of the game work very differently for both kinds of players and a similar approach and business strategy therefore would not apply across

BY Guest author  |  May 20, 2017  |  comments ( 0 )  | 

Showing A Positive Attiitude!, an international fashion and lifestyle brand spearheading the alterative fashion movement in India, announced the dawn of a new era in fashion by signing up international cricketer Chris Gayle in a multi-million dollar deal. The hard-hitter from Jamaica, who has inspired awe with his explosive batting, is taking on a

BY Indian Retailer Bureau  |  May 19, 2017  |  comments ( 0 )  | 

How technologies such as Artificial Intelligence (AI), Virtual Reality’ (VR) and ‘Augmented Reality’ (AR) are changing the retailing for forever?

Taking the recent forecasts in count, virtual reality (VR) and augmented reality (AR) could well become the biggest technology disruption since the smartphone.  Once Tim Cook, CEO, Apple has mentioned ‘AR will be as huge a game changer as the smartphone ever was. We will all have AR experiences every day, almost like eating

BY Shipra Srivastava  |  May 19, 2017  |  comments ( 0 )  | 

How brands like Bestseller, Ritu Kumar, Crocs are weaving their omni-channel strategies?

The discussion was themed on ‘commerce’ is important and the ‘trade channel’. Setting the back-ground of the topic Shantha Maheswari, Managing Director, Leading Products Industry Portfolio & Innovation Lead, Inclusion & Diversity Lead, Accenture India informed that the brand does not necessarily have to

BY Shipra Srivastava  |  May 18, 2017  |  comments ( 0 )  | 

Foundation stone of the retail business

Today, we witness a flood of entrepreneurs battling it out to sell their products or services to the consumers. They surely have an idea in place and also manage to arrange the capital, but at times it is only the start which matters. Opening a retail business or any kind of business, have something in common. The foundation of any

BY Nibedita Mohanta  |  May 18, 2017  |  comments ( 0 )  | 

We shall shortly be increasing our distribution by adding more counties, Arvind Varchaswi

The 6th edition of Indian Retail Congress concluded was a well celebrated event. The two day event at JW Marriot was largely based on the four themes including digital payments, 21th century consumer experience, the bigger and better e-commerce and combining bricks & clicks. The speakers at the conference included India’s

BY Shipra Srivastava  |  May 18, 2017  |  comments ( 0 )  | 

How Voonik is enhancing the customer experience?

In its continued efforts to create a superlative experience for customers shopping online, Voonik, a personalisation-focused fashion marketplace has recently announced its partnership with Truecaller, one of the leading communication platforms in the world. Throughthis strategic alliance, Voonik has integrated with True caller’s

BY Indian Retailer Bureau  |  May 02, 2017  |  comments ( 0 )  | 

Online and multi-brand retailers still have plenty to learn from each other, despite building strong customer loyalty: Study

  Global loyalty marketing agency ICLP (A Collinson Group Company) has revealed a research showing where different retail sectors are performing most strongly in building loyalty with their customers. While online retailers including Amazon and Flipkart were shown to be performing best in customer recognition and

BY Indian Retailer Bureau  |  May 01, 2017  |  comments ( 0 )  | 

why investors are investing in Indian e-commerce over brick & mortar retail?

Has e-commerce guzzled brick-and-mortar? To answer this, let’s start with a brief history. Amazon India exploded onto the scene in a big way in the 1990s and challenged some very long-held beliefs - Would people trust online commerce? You bet they did! People not only trusted e-commerce, but devoured it.

BY Guest author  |  Apr 29, 2017  |  comments ( 0 )  |