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How to Get Reliance Fresh Franchise

Reliance Fresh, one of the successful sister ventures of Reliance Industries, which has not left any stone unturned in bringing one of the best retail brands. The brand has successfully established itself as name, everyone businessman aspires to become. Reliance Retail to expand its business-to-business play by foraying into

BY Nibedita Mohanta  |  Jan 22, 2018  |  comments ( 0 )  | 

Why it is so important to have a consistent brand design

A horde of modern day brands are reaching out to their target audience through multiple mediums. But how do businesses ensure brand recall? Consistency in brand design can save the day. Mediums like Television, Print, Radio, Outdoor, Social Media, Digital & Interactive Marketing form the artillery of today’s marketers to

BY Guest author  |  Jan 20, 2018  |  comments ( 0 )  | 

What made digital transactions cross the big billion mark

It’s been a little over a year since demonetization came into effect and it looks like digital transactions are not only steadily gaining popularity among spenders, but is here for keeps. According to RBI, transactions through digital means rose to 1.06 billion last month from 997.1 million in November (2017). Interestingly, this

BY Shwetha Satyanarayan  |  Jan 20, 2018  |  comments ( 0 )  | 

How Digital Assurance is key to E-comm Success?

During the last one decade, e-commerce has emerged as a strong sales channel for all consumer-targeted brands. According to eMarketer, global consumer e-commerce sales will reach $4.479 trillion by 2021, controlling more than 16 percent of total retail sales. The picture is not different in India. As per a Morgan Stanley report, the

BY Guest author  |  Jan 19, 2018  |  comments ( 0 )  | 

Why Indian Biscuit Industry is Not Shining?

Biscuits are common product of consumption for rich and poor alike. As per Indian biscuit manufactures association (IBMA) data, India produces 5000 tons of biscuits everyday which gets well absorbed in the market. This industry is a huge contributor of  Indian government supported ‘Make in India’ initiative since

BY Shipra Srivastava  |  Jan 19, 2018  |  comments ( 0 )  | 

How to Get Big Bazaar Franchise?

Big Bazaar has become a household name, and that is what a brand should aim to become. The success of Big Bazaar is enviable for all the good reasons, which is why there are startups and aspiring businessmen who want to grow under the wings of such a big brand Here are important steps for those budding businessmen who want to get

BY Nibedita Mohanta  |  Jan 18, 2018  |  comments ( 4 )  | 

Major trends that ruled the Indian Online Commerce in 2017!

The year 2017 has been a great year for the consumer internet industry. With the sharp increase in the number of online users due to Jio effect the overall industry benefited. The key sectors saw a good growth and a there was a significant shift observed in the business models of some sectors to ensure better consumer experience.

BY Shipra Srivastava  |  Jan 18, 2018  |  comments ( 0 )  | 

These 5 potential threats may affect the FMCG sector

The FMCG market in India is expected to grow at a CAGR of 20.6 per cent and is expected to reach US$ 103.7 billion by 2020.The growth in sales of major FMCG companies like Dabur, HUL, Marico, is signaling the revival of consumer demand in India. As the market continues to grow at a rapid pace, Indian Retailer takes a look at

BY Shwetha Satyanarayan  |  Jan 16, 2018  |  comments ( 0 )  | 

Online vis-a-vis Offline retail format

I remember an interesting discussion with some of my friends and colleagues I had a few years ago on the merits of selling clothes online. While some argued for it, the general consensus was that selling clothes through a website does not make any sense. Clothes, they said, are inherently personal items and people are used to touch,

BY Guest author  |  Jan 15, 2018  |  comments ( 0 )  | 

GST rollout- Less time to prepare, more clarity needed

Weeks after the National Anti-Profiteering Authority (NAA) – the institutional mechanism under GST to check unfair profit-making activities by the trading community has been approved, the Confederation of Indian Industry (CII) has called for greater clarity in rules to curb price increase arising from GST. The federation has

BY Shwetha Satyanarayan  |  Jan 13, 2018  |  comments ( 0 )  | 

These 5 consumer durables trends will change the game this year

In the next decade, India will climb seven spots up to clinch 5th position in the world’s largest consumer durables market. By 2020, the market in India is expected to reach a whopping US$ 20.6 billion. Among many reasons that have accelerated this demand growth, the key causes are increasing disposable incomes and easy access to

BY Shwetha Satyanarayan  |  Jan 13, 2018  |  comments ( 0 )  | 

This is how food industry has become a major contributor for eCommerce this year

Traffic, space crunch and long queues- reasons for giving a miss to the nearest grocery store or a restaurant are aplenty. With buying food online becoming extremely convenient through digital payments and even cash on delivery (CoD), 2018 will be the year for a major shift in the food industry according to

BY Shwetha Satyanarayan  |  Jan 13, 2018  |  comments ( 0 )  | 

How Social Media Sites Such as Pinterest, Facebook Help Retailers?

These days percentage of shoppers shopping online and offline are equally devided. When we talk about online, it does not necessarily means e-commerce sites, with growing influence of social media websites such as Facebook, Pinterest, Instagram amongst others are emerging as a few platform to sell their products and services. Such

BY Shipra Srivastava  |  Jan 12, 2018  |  comments ( 0 )  | 

Future of direct selling: It is no more Door-to-Door, it’s now Mobile-to-Mobile

Today, technology has affected the way every business model works. It is helping businesses evolve at a greater speed and the industry of direct selling is no exception to it. Direct selling is one of the oldest & simplest product distribution systems prevailing in India. In this system, companies appoint common individuals, called

BY Guest author  |  Jan 11, 2018  |  comments ( 0 )  | 

“Why Omni channel Retailing and Digital Payments are the Here to Stay”

The retail sector and the payments industry are witnessing huge transformations due to changing consumer habits driven by new technologies and the proliferation of mobile devices. Marketing Week revealed that while just a couple of years ago the average customer had only two touch-points with the business while making a purchase,

BY Guest author  |  Jan 11, 2018  |  comments ( 0 )  |