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Groupe SEB launches home appliance brand Tefal in India

Groupe SEB, world leader in small domestic equipment with a turnover of 5 billion Euros in 2016, is all set to revolutionize the cookware and small electrical appliances segment in India.

Tags: Groupe SEB, home appliances, food

BY Indian Retailer Bureau  |  Mar 08, 2017  | 
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Groupe SEB launches home appliance brand Tefal in India

Groupe SEB, world leader in small domestic equipment with a turnover of 5 billion Euros in 2016, is all set to revolutionize the cookware and small electrical appliances segment in India. The France-based consortium today launched Tefal with a premium range of products across segments such as Cookware, Food & Drink Preparation, Breakfast, Linen Care and Home Care. Tefal ingenious and durable products will ensure Indian consumers “get the best out of everyday”, with the assurance of making their home a better place, in a fast-paced and ever-changing world.

Groupe SEB India CEO Sunil Wadhwa said: “Groupe SEB is pleased to launch the flagship premium Brand Tefal in India. This launch is in sync with the Groupe's strategy to establish leadership position in the market. Tefal's launch is the next phase in Groupe SEB’s expansion strategy to dominate the market with products which are designed in France, acknowledged for their innovative solutions and are equipped with patented technologies providing perfect results”.

To begin with, Tefal Non-stick Cookware, Steam irons and Air Purifiers will be available in Delhi-NCR, Chandigarh and Ludhiana. By June 2017, Tefal would be available across 13 metros and mini metros in the country and product range would also be expanded with the addition of Food Preparation and Breakfast categories. With a gradual expansion in range, Tefal would have an extensive product portfolio available in the market by end of 2017.

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