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Videocon goes for a brand makeover

Videocon Group`s brand ambassador Shah Rukh Khan with the animated characters


July 10, 2009  |  comments ( 0 )  | 
Videocon Group`s brand ambassador Shah Rukh Khan with the animated characters `Chouw` and `Mouw` together make up the Indian electronics company`s new `V` logo. Looking at an aggressive multi-fold growth with an emphasis on technology, quality, innovation, value and services penetration, Videocon Group has unveiled its new eco-friendly green brand identity and tagline: `Experience Change`. The `V` in the new Videocon logo is composed of two animated green, lava-like shapes — called Chouw and Mouw —with distinct identities of their own. Chouw and Mouw are `live` characters, and will be used through a series of short videos to tell simple stories. Both have certain personality traits, based on their physical attributes.
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