UC Web to serve as Alibaba's e-comm media platform in India

UC Web is  focusing on its content recommendation strategy besides pushing group's e-commerce and digital entertainment business in India.

 

UC Web has announced to invest Rs 120 crore to push scale up content business in India. As per leading media resources, the company claims to have crossed 100 million monthly active users in November 2016 and has 57 per cent market share (as per stat counter) in Indian mobile browser segment.

 

In a media statement, Jack Huang, President of Overseas Business, Alibaba Mobile Business Group, said, "In India, we have Alibaba's e-commmerce going in and some other wings from Alibaba digital media and entertainment group also going in. UC will play role as a media traffic platform to support other wings. There will also be another chemistry system of all this,"

 

Earlier this month, UC News announced a detailed monetary compensation plan for content creation. The company has plans to add more than 30,000 self publishers, bloggers and key opinion leaders on its user generated content platform 'We-Media' in 2017.