Rupa & Co enters into a license agrrement with fruit of the Loom
Rupa & Co enters into a license agrrement with fruit of the Loom

Rupa & Co said, "Oban Fashions Private Ltd, a wholly owned subsidiary of Rupa & Company, has on March 9, 2017, entered into a licence agreement with Fruit of the Loom, INC… the wholly-owned subsidiary has acquired the exclusive licence from the said (US based) company to manufacture, distribute, advertise, and sell innerwear and outerwear products for men and boys, women, girls and toddlers in India, under their brand names and marks."

In fact, in 2016, Oban Fashions had secured an exclusive license from the UK-based French Connection to develop, manufacture, market and sale ‘FCUK’ innerwear and related products.

Fruit of the Loom sells a wide range of underwear and casual wear in the US and Europe.

 
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