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Reliance Home Kitchens launch

Reliance Retail’s subsidiary Reliance Home Store Limited, launched its new specialty format under the brand name of ‘Reliance Home Kitchens’


September 26, 2008  |  comments ( 0 )  | 
Reliance Retail’s subsidiary Reliance Home Store Limited, launched its new specialty format under the brand name of ‘Reliance Home Kitchens’ today after the successful launch of ‘Reliance Living Homeware’, the household utility specialty format recently. Reliance Home Kitchens’ first store at 100 feet road, Indira Nagar is spread across 3700 sq. ft. and offers a wide range of kitchen solutions and showcases eight various kitchen designs. Coordinated fittings such as faucets and sinks as well as other accessories like high quality hobs and chimneys form a part of the offerings at Reliance Home Kitchens to complete the kitchen of a modern Indian family. Apart from dedicated designers who would offer free designs to customers, the store offers services such as easy finance options with competitive monthly installments, free maintenance for 1 year, membership and loyalty program ‘RelianceOne’ and a toll free dedicated customer service help line. Offering its own brand products under the “Elegant Kitchens” brand name, Reliance Home Kitchens has tied up with leading international manufacturers to offer high quality kitchen solutions at affordable prices. The customers would have a wide choice of materials to choose from such as Marine Ply, MDF or solid wood or shutters made from scratch proof Thermofoils and high gloss Polyurethanes, available in a vast range of colors and kitchen designs with a starting price of Rs. 39,999/-. Another USP is where ‘Reliance Home Kitchens’ has introduced an innovative kitchen product solution by using Plexiglass shutters. Apart from giving a sleek, modernistic look & feel, these Plexglass shutters are very durable and long lasting. Commenting on the launch, Mr. Raghu Pillai, President and CEO, Operations and Strategy, Reliance Retail said, “Growing urban prosperity and double income households are making the functionality and aesthetics of the kitchen far more important to Indian families. The kitchen is no longer out of sight and it needs to be as modern as our customer`s lifestyle. Hence, keeping in line with the Reliance philosophy of bringing a better lifestyle to the Indian customer at affordable pricing, ‘Reliance Home Kitchens’ has introduced ‘Elegant Kitchens’, its own brand of high quality kitchens at a starting price point of Rs. 39,999.”
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