Myntra's lifestyle brand Roadster's retail store launched in Bengaluru

Myntra, in association with one of its retail franchise partners has launched the first retail store for 'Roadster' in Bengaluru. Roadster is Myntra's top selling outdoor lifestyle brand.

With the launch of this store, Myntra has set the stage for an established online brand like Roadster that contributes over 8% to the overall revenue of the platform, to have an omnichannel presence.

Ananth Narayanan, CEO of Myntra & Jabong, said, "The launch of the first physical store for Roadster is a milestone for Myntra. Roadster has witnessed phenomenal growth at over 80% YoY and is well on its way to achieving a run rate of 1000 crore by FY 19. Its entry into the offline segment will further boost its prospects. With this move, customers will receive an exceptional brand experience transformed by technology and a new avenue for shopping. This is our first step in curating an omnichannel presence and will be a major area of focus for us in the months to come."

Manohar Kamath, Head, Myntra Fashion Brands, said, "Curation of the offline segment is an important step for our private label business which is an integral part of our portfolio of offerings. Roadster is among the top casual wear brands in the country and its offline presence will help us augment its position in the market. The concept of this store is a game changer in the industry and our franchisee partner has specifically designed it, keeping in mind the philosophy of the brand and the future of fashion retail."