Myntra aims to curate 25 to 30 Mango stores over the next 5 years
Myntra aims to curate 25 to 30 Mango stores over the next 5 years

Myntra has announced that it has been awarded the master distribution and management rights for the Spanish fast fashion brand Mango in India; making it the first e-commerce player globally to manage the omni-channel strategy for a global fashion brand. As a part of this arrangement t, Myntra plans to curate and facilitate 25 – 30 Mango stores as well as list the brand exclusively on Myntra and Jabong, in association with select retail partners over the next five years. 

Taking this partnership to the next level, Myntra will now be responsible for managing Mango’s omni-channel presence including Mango.com, offline stores in the country as well as the brand’s presence on its own platform.

Ananth Narayanan, CEO, Myntra & Jabong, said, "We are very excited to be the first e-commerce company to be awarded these exclusive rights by a leading global fashion brand such as Mango. This agreement further strengthens our position as the leading fashion and lifestyle destination and is in line with our strategy to provide our customers access to the best of international brands. We expect to grow Mango’s India business exponentially over the next 5 years. This event marks an epoch in our journey and the beginning of a new age in omni channel fashion in the country."

Daniel Lopez, Vice-Chairman and Member of the Board of Directors, Mango, said, "We have had a very good partnership with Myntra over the last three years and Mango has performed extremely well on their platform. A high degree of technological capability backed by incomparable logistical facilities covering the entire country make Myntra an ideal entity to enhance our partnership with. We are targeting exponential growth for Mango in India in the coming years and are optimistic about achieving the same through Myntra."

 
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