Krispy Kreme, the US-based QSR chain, plans to aggressively grow its sales via promotional activities during Valentine’s Day and Mother’s Day.
This chain had also introduced ‘Doughnuts Theatre’ at its outlets, and it has proved popular amongst consumers.
“We plan to reach a larger audience via Doughnut Theatre on Valentine’s Day and Mother’s Day,” Jeffrey B Welch, President-International, Krispy Kreme Doughnut Corporation, said.
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