Karmik’s first store in July
Positioned as premium lifestyle brand.May 10, 2012 | comments ( 0 ) |
Karmik, the ethnic wear brand launched by Kimaya at the Fashion Week recently, will be launched for people early July. In an exclusive with Gunjan Piplani of Indianretailer.com, Pradeep Hirani, Chairman, Kimaya says, “Karmik is positioned as the premium lifestyle brand and we will, by end of June or early July open the first store.” He also added that they will have six such standalone stores as of now.
Talking about the locations, he said, “We are starting off with cities including Ludhiana, Delhi, Bangalore, Chennai and Mumbai. In Delhi, the store will be opened at Pacific Mall and in Bangalore stores will be opening each at UB City and Star City.”
It was previously reported by www.indianretailer.com, that Karmik is being targeted at women who are brand victims and still don’t have access to designer wear. With Karmik, Kimaya wants to reach cities including Ludhiana, Chandigarh, Jaipur, Kanpur, Lucknow, Nagpur, Kochi, Hyderabad, Pune, Surat, Ahmedabad and the likes, where the real customer base is.
Moreover, Kimaya will soon launch e-commerce websites for its consumers. "The website is a natural forward integration and we will see them in sometime. The websites will not just be a mere buying and selling platform but will be informative ones," says Hirani. Every brand is likely to have different website.
24 Nov 2015, Hotel Pullman, Aerocity, New Delhi.
Attend First global conference & master class on franchising.
GROW YOUR BRAND FRANCHISE >> REGISTER NOW!
- Good News for Start-ups: Government to show leniency on tax
- US No. 2 sportswear brand, Under Armour to enter New Delhi
- The biggest hurdle in India's eCommerce being tackled by Flipkart's Binny Bansal
- H&M to station it's largest store at DLF Mall of India
- Godrej Appliances Adds Products in the Premium Segment
- Reliance Cement starts online retailing in UP
- British Safety Council conferred DLF with Sword of Honour
- Vodafone CEO says preparing for IPO of India unit, no timeline set
- Delhi Police sends notice to Flipkart over sale of stolen mobile phones
- CredR forays into Hyderabad