HomeShop18 extends its More for Consumer strategy

HomeShop18, India`s first 24 hour home shopping channel, launches the “Monsoon Sale”. Television viewers will witness, an unprecedented round the clock sale on television in July. During the sale, discounts and offers will be available across all categories such as consumer electronics, mobiles, jewellery, home appliances, toys, beauty products, kitchen utensils and more. For the Monsoon Sale, HomeShop18 is re launching some very popular old shows like Flat 50 per cent off. HomeShop18 is also re introducing shows like Gadget Bazaar; Weekend Loot, Bachat Time, Homemaker, Jewellery Special, Kids Special etc with new look and feel to reflect the Monsoon Sale theme. Each show will have a range of highly exciting products available at great discounts. Announcing the launch of the promotion, Sundeep Malhotra, CEO, HomeShop18 said, “HomeShop18 is clearly emerging as a destination where customers can get high quality products at a great value and enjoy the convenience of shopping from home. This innovative format of round the clock sale was very well accepted by customers during our Year End Maha Sale. We have therefore brought back the similar format with this Monsoon Sale” HomeShop18`s highly popular `More for Consumer` strategy is simple and focused towards providing the best value to its customers.