FreeCharge partners with International Finance Corporation to boost women's entrepreneurship
FreeCharge partners with International Finance Corporation to boost women's entrepreneurship

FreeCharge, one of India's fastest growing digital payments platforms, has partnered with International Finance Corporation (IFC), a member of World Bank Group; to help women entrepreneurs sell their products on Snapdeal, a business-to-consumer online marketplace. This partnership will support start-ups and early-stage women entrepreneurs to join the ecommerce platform for the first time.

Govind Rajan, CEO, FreeCharge said, "By enabling women entrepreneurs online, FreeCharge wants to promote the digital payments landscape. This partnership with IFC, with its global experience, will help us achieve our aim of becoming India’s leading digital payment operating system, while creating value and a market for women entrepreneurs."

The ultimate goal of the program is to develop data-driven insights and viable demonstration models to understand the journey of women entrepreneurs on e-commerce platforms. This will help develop a pilot program to address the factors hindering women entrepreneurs from selling online and accepting digital payments.

Andrew McCartney, Principal Operations Officer, IFC, said, "With the current demonetization move, digital payment platforms such as FreeCharge offer massive convenience to entrepreneurs as well as consumers. Women—as entrepreneurs, employees, and suppliers—could lead by demonstrating that change to cashless transactions is only a matter of access, skills, and thinking differently.

In fact, cashless transactions could pave the way for higher participation of women as entrepreneurs who typically shoulder multiple responsibilities and for whom time is always scarce. Digital payments could be the defining tool for their empowerment as contributors to India’s growing online retail industry."

 
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