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FICCI & IDSA promote direct selling

Explore avenues to expand scope of direct selling.

Tags: retail, retailer, direct retail, direct selling, FMCG, retail marketing

April 22, 2013  |  comments ( 0 )  | 

Indian Direct Selling Association (IDSA) and World Federation of Direct Selling Association (WFDSA) organised a recent conference related to “MARK ‘E’ DIR – Bringing Market To Consumer”, in a bid to expand the scope of this sector. 

Siddharth Birla, Senior Vice-President, FICCI said, “With economic development and growing consumerism, the Indian retail and FMCG also underwent significant changes. In addition, non-store retail formats have evolved to cater to this growing market and direct selling is one such technique.”

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