Diya Diamonds inaugurates two more exclusive stores

Diya Diamonds, one of India’s leading jewellery brands from the house of Gitanjali, launched its exclusive outlets in Kolkata and Dhanbad recently. While Bengali diva Rituparna Sengupta inaugurated the store in the City of Joy, Tollywood actress and Indian television star, Hritu Dudani, was there at the opening of the Dhanbad store. During the launch, Hritu also unveiled the light weight wedding collection by Diya Diamonds. Diya Diamonds offers a wide array of exclusive and trendy jewellery in amazingly affordable prices. The outlet houses eclectic pieces and has beautiful pendants, earring, rings and bracelets making it a one stop shop for consumers who are looking for versatile jewellery that is reasonably priced. Each piece is BIS hallmarked and comes with a certificate of Gitanjali Assurance. The inaugurations marked the opening of the Diya’s first exclusive boutique in West Bengal and Jharkhand.

On the occasion, Chirag Bagaria, Marketing Manager, Gitanjali Brands, said, “Through Diya Diamonds Jewellery, we are pleased to offer the Indian consumer unique and contemporary designs to suit every emotion, moment or occasion. The jewellery pieces are certified and easy on the pocket, making it one of the fastest moving brands in the country. The stores give an enhanced shopping experience with the look of the modern showroom and the feel of a traditional jeweller.”

Diya Diamonds currently has a retail footprint of 450-plus stores spread across the entire country. Diya Diamonds intends on opening more exclusive stores by the end of this financial year. “Apart from metros, the brand is also opening stores in emerging cities such as Dhanbad, Howrah, Muzaffarpur and Tinsukia to cater to the needs of the emerging class in these places. We have witnessed a sharp increase in the demand for the brand from Tier II and Tier III cities. We are fast moving into these places and offering the consumers a choice and a quality promise that they have never been offered before by the conventional goldsmith or the mom-and-pop jewellery retail stores. We see a good growth here,” said Chirag.

Diya Diamonds also announced the Shubh Vivah fest scheme for the consumers. This offer enables consumers to get discounts up to 20 per cent. Apart from the discount offered, they are also eligible for a scratch card that gives them a chance to win cars, holiday packages, watches, etc.