CaratLane offers uniquely smart jewellery experience in Mumbai

CaratLane, one of India's leading omni-channel jeweller has opened its 1st store in Mumbai, at High Street Phoenix, Lower Parel.

Situated at one of the most popular shopping hubs of the country, this outpost of CaratLane - a Tanishq partnership, is designed to usher in a uniquely smart jewellery buying experience.

Mithun Sacheti, Founder and CEO, CaratLane, said, "We are extremely proud to launch our first store in Mumbai which exudes an unrivalled aura. Along with warm and cozy interiors for this store, we've created swanky jewellery box displays to encourage 'browsing', and providing the perfect setting for a truly memorable jewellery buying experience. Spread across 450 sq.ft., the store also houses a Solitaire Corner and the virtual try-on 'magic mirror' for those 'just looking' moments. Our store is a testament to our commitment to make modern, affordable jewellery increasingly accessible."

Sacheti further added, "We believe that jewellery should be for everyone and not for a select few. Through our StreamLane system, we eliminate inefficiencies from the supply chain resulting in savings of up to 25 percent over traditional retailers that we pass on to our customers."