BookMyShow appoints BBH India as its creative strategy and advertising agency partner

BBH India (Bartle Bogle Hegarty India) has become creative strategy and advertising agency partner for online entertainment ticketing portal, BookMyShow.

As a part this partnership, BBH India will now head the development of business-driven marketing campaigns and concepts for BookMyShow.

Marzdi Kalianiwala, VP, Business Intelligence and Marketing, BookMyShow, said, “BookMyShow is a consumer driven brand that continuously strives to enhance its offering and user experience. Considering the business dynamism, it was imperative to align ourselves with a creative partner that not only would be able to match the required scale, but also demonstrate creative actions that impact key metrics. We saw BBH India to be a perfect fit and are extremely excited to begin this journey with them.”

Arvind Krishnan, Managing Director, BBH India, stated, “We are thrilled to be partnering with BookMyShow. It is a great platform for us to showcase our brand of creativity, through the line. The app is the product; the app is the medium and there are plenty of opportunities along the consumer journey to create impact.”