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Bharti Retail plans expansion

After having its presence felt in a big way, in the northern part of the country, Bharti Retail, the wholly owned subsidiary of Bharti Enterprises, is now planning to expand to southern India by 2011.


September 18, 2009  |  comments ( 0 )  | 

After having its presence felt in a big way, in the northern part of the country, Bharti Retail, the wholly owned subsidiary of Bharti Enterprises, is now planning to expand to southern India by 2011. The retailer, however, has still not made up its mind on the timeframe to enter the western region. "It will still take sometime to happen," the official said. Its small-format stores, ‘Easyday’, are spread across 3,000 square feet while the compact hypermarket, ‘Easyday Market’, outlets occupy 35,000-50,000 square feet. Operating 28 Easyday stores and two Easyday market outlets, the company also plans to add 40-45 'Easyday' and two 'Easyday Market' stores across north India during the current fiscal. Easyday stores offer an assortment of branded products in personal care, stationery, household cleaning, food, grocery , fruits & vegetables. Items retailed in the hypermarket format range from apparels, home furnishings, home ware and cosmetics to toys, small appliances, mobile phones and stationery. It includes bakery, meat shop, poultry, fish and fruits & vegetables, grocery and general merchandise.

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