Audi India scales new heights

Audi maintained its strong growth in the Indian luxury car market during the first half of the year, amassing sales of 4000 cars during January to June, 2012, marking up a 43 percent growth in comparison to the corresponding period last year, when it sold 2802 cars.

Audi India’s sale in June 2012 stood at an impressive 718 cars, a growth of 76 percent. (June 2011: 408 cars). “Ours is a dynamic brand and we have set the pace for our next level of growth in India. Our product portfolio, innovative marketing initiatives and focus on dealer expansion

are some of the prime drivers in this competitive scenario. With the help of our robust consumer propositions, we are also confident of further boosting our sales despite the economic challenges like high fuel prices, inflation, reduction in retail loans and rupee devaluation”, said Michael Perschke, Head, Audi India.

“2012 is emerging as the most successful year in the history of the brand, worldwide. Given our outstanding performance in the first six months of the year, we are right on track to achieve the sales target of 8000 cars by year end and consolidating our position in the market again as the fastest growing luxury brand. The launch of Audi Q3 was in line with our strategic course of product expansion in the market for sustainable and profitable growth. We achieved 500 bookings for the SUV within just 5 days of the launch, of which 200 deliveries have already been accomplished. Seeing the tremendous response to it, we have opened the next round of bookings for 500 Audi Q3s and expect the same enthusiasm from our customers”, added Perschke.