Top 25 WebsitiesBY Retailer | comments ( 0 ) |
A site that has practically something to offer all segments and age groups, but its furniture offerings help it stand out from the rest. Their journey began with a portfolio of 25,000 products and now stands at 70,000 products on any given day, across 500 product categories. From usability to delivery, it is the market for diverse needs of Indian consumers.
“I have recently shopped at JABONG AND THE SERVICE WAS SURPRISINGLY QUICK, and very user-friendly. i also had a return which was a hassle- free process.”
Head-Business Development, Chabbra 555
Targetting the NRI consumer aggressively with free shipping for orders above a certain amount, it also does a fantastic job of integrating its online and offline presence. It’s well known ethnic wear and earthen collection are also easily accessible on the site.
You don’t need to go to Dubai or London to get fashion en vogue. This site’s got 750+ global brands, including an exclusive international agreement with the sought after Spanish brand, Desigual. Many more such agreements are understood to be in the pipeline, to attract browsers. What more, the alluring deals let customers keep coming back.
There is always something attracting your attention on this site, whether it’s for kids or grown ups, and surprisingly, quite easy to navigate. It’s online virtual fitting room has also been a big hit and lets you look your best, before actually purchasing anything!
It’s a site that assures you of confidence and reliability at first glance, with the Tata brand name displayed boldly. This portal has probably everything related to consumer goods, from iPhones to washing machines, and given its well established brick and mortar store network; consumers can easily avail of after-sales-services. The company is looking to take its service centre count to 250.
A well recognized home shopping brand, it has effectively linked these activities with its portal. An easy to navigate site with a plethora of product categories on offer, Homeshop18 has also recently extended its presence to the Delhi airport with its virtual scan-shop wall. This new concept is going well with flyers and this is what we call innovation for convenience.
It combines a depth of home furnishing products with a rather easy to navigate site. It’s ideally suited for male shoppers or young couples looking to furnish their first home, without too much fuss. Users also rave about the innovative part payment options offered.
The portal’s activities offline have grabbed as much eyeballs as the site, and browsers can touch-and-feel jewellery items from the comfort of their home with its Try at Home service. It also has an extensive list of lower-priced jewellery items which consumers are increasingly turning to.
Yes, I love shopping online. I buy apparels and other branded products from websites like Jabong, Myntra and Snapdeal, given their services and wide range of products.”
Abhisek Kumar, COO, Apeejay Oxford Bookstore
It’s possibly one of the best known brands in the online gourmet segment, user friendly, with an extensive range of products, not easily available in retail stores. The site also combines effectively the online and offline presence of the brand, and services offered to consumes.
Ordering pizza demands an easy navigation to place an order. Domino’s offers this service perfectly to its customer. What’s more, after placing the order, the customer can keep a check on the status of his pizza; from making to final delivery, given the company’s branding strategy of ‘30 minute nahi to free’. Also, the site keeps buzzing with exciting offers online.
The site at first glance looks and feels a tad bit different from the league, but is a hit with the youth. It has fantastic offers for this segment, and also doesn not ignore corporates, with its value added offers like cars on rent. Thus, it reaches a wide audience with a diverse range of products and categories.
It’s a shoe retailer whose site gets as close as possible to a traditional brick and mortar store. Its USP of a return period of 100 days has helped customers to become immediate fans. The high- quality photographs on the site also helps consumes make a quick and worthy purchase decision.
The Gitanjali brand is well recognized in the traditional store format for its jewellery and allied products, and its site attempts to bring that experience online too. The site offers a plethora of items that are relevant for the resident and NRI browser, with innovative payment options.
At Kimaya.com, you can lay hands on designer collections of over 16 designers, which is unique to the digital space. It also offers the added convenience of free dry cleaning with every purchase! Site has a fresh and appealing look, given the rather crowded product category it operates in. Also, uses social media effectively and planning more services, in a bid to bring back browsers.
An adorable site with an innovative display of babies’ products and it attracts browsers in a rather competitive segment. The site boasts of 70, 000 products for this segment, and it also has an offline presence, reaching consumers who still love going to stores. It’s franchising, first of its kind, an option for budding entrepreneurs also shows potential.
“I am a regular shopper of books, music and fashion online. I have two solutions for this, namely, Fashionara and Flipkart. While Fashionara helps me get large product choice, Flipkart offers amazing delivery and return services
Rachna Aggarwal, CEO, Indus - League Clothing
MajorBrands has most international labels in its portfolio, including Charles & Keith, Mango, Inglot, La Senza, Guess, Aldo, Bebe, Just for Kids, Nine West and others. The high investment on fashion catalogues for their collections is also well reflected on their website product display. Moreover, keeping with its ‘Premium’ image even on its portal, Major Brands charges `150 if you opt for the cash-on-delivery mode of payment, which is one of the highest in the industry. However, the service is of high quality.
It’s possibly the benchmark for the online retail industry in India and overseas, with a mind-boggling number of product categories and offers listed on the site. Also, its ‘Global Easy Buy’ facility is very popular as one gets access to 30 million products when they are launched in America, along with innovative EMI payment plans.
“I enjoy shopping at eBay as they have an amazing delivery and transaction system in place.”
Aloke Banerjee, Director-Marketing, National Textile Council
Its USP of ‘Try-on application’ has helped to ensure the popularity of the site. This portal is user friendly and by a few simple clicks, a frame or sunglasses of ones ‘fit’, can be home delivered. The site has also leveraged the well established offline presence of this recognised brand.
The site has done an admirable job of dealing with the age old question women have when buying lingerie, does it fit me correctly? It has a Fitting Guide link on the site which makes it much easier to select and purchase the appropriate under garment. Apart from that, it offers discreet packaging when shipping goods.
It attempts to mimic the real life shopping experience via its Try n Buy service, which has been well received by consumers. Site features well known Bollywood celebrities and it helps to keep you engaged, while selecting products.
It’s one of the few sites that allows customers to pay cheque-on-delivery for its repertoire of stationery products, given its focus on the office segment. Also, it has some great offers on its site from time-to-time, worth investigating; particularly for institutional buyers.
The site has done a commendable job of bringing quality and reliability in the healthcare segment, which has been lacking in the broader category. It also effectively uses social media to advice browsers regarding suitable medications and its efforts have not gone unnoticed.
The majority of consumers buying online are youth. Keeping this in mind, Timex has strategised well to launch Helixwebstore. The website is colourful, bright and full of life! They have also integrated elements of social media strategically on the website.
Flipkart, known as the ‘Amazon’ of India, has always lived upto the mark of customer satisfaction. A master of the game, this e-retailer boasts of strong distribution and fulfillment services. It also offers one of its kind digital music and book store, Flyte, which has further added value to the brand. What more, if you looking to shop quickly, visit their lite store!
“Though a lot of websites lack what they declare, but I have had good experiences with Homeshop18 and Flipkart as they have lived up to their delivery promises. Also, it’s more reliable to buy books and music online rather than fashion.”
Harish Bijoor, Brand-expert & CEO, Harish Bijoor Consults Inc.
“I have recently bought books from Flipkart and the experience was pretty good. Infact, I could even get the books which I could not find on stands and at reasonable prices.”
Benu Sehgal, VP, DLF Place, Saket
This beauty and wellness e-retailer, boasts one of the largest product portfolios along with attractive discounts. And this e-retailer offers a trial experience with their virtual studio, and browsers can select products that fits them perfectly. What’s more, along with beauty tips, one can also order free samples to