Ultrabooks: the way ahead
Ultrabooks: the way ahead

 

Intel has recently launched Ultrabook amidst media glare. The brand foresees an upswing in the times to come. Ankur Gaurav caught up with Sandeep Aurora, Director- Marketing, Intel to get an insight into this burgeoning market.

Ankur Gaurav (AG): Why will one go for ultrabooks and not laptops or netbooks?

Sandeep Aurora (SA): Depending on what the user needs and their usage and their pocket, they will decide whether they wish to go for normal laptops or netbooks or ultrabooks.

AG: What are the parameters which will make any computing machine fall in the category of ultrabooks?

SA: There are four parameters which will decide, if it is to be called an ultrabook.

  1. It has to be less than .8 inches wide.
  2. The boot up time from sleep mode to active mode has to be less than seven seconds.
  3. The battery life has to last at least five hours.
  4. It should have built- in security features.

AG:  How many designs/models are there in the market if talking about all kinds of Ultrabooks?

SA: Over 100 designs of ultrabooks are available in the market from different manufacturers.

AG:  How do you see the share of ultrabooks in the market in the near future?

SA: By 2013, majority of the computing devices will be ultrabooks.

AG:  What has been the market response for Ultrabooks?

SA: It is impressively positive. Response from the press, analysts and users has been very good. Right now you do not see that many numbers happening as the number of Ultrabooks in the market was less, as most of the manufacturers were waiting for IVY bridge processors to come. But now, since it has finally come in the market, the year 2012 will be the year of Ultrabooks.

AG: What all other products do you see as your competitors?

SA: There is no competition as such. All these devices are complimentary. What they need depends on the user profile. There is no competition.

AG:  What is the price for ultrabooks?

SA: The price range starts from Rs 50,000. But we are planning to cut down the starting price by the end of this year.

AG: How do you see the future of ultrabooks in terms of innovation?

SA: With times to come you will see sliders, flippers, hybrids and everything. It is just a start of the journey . By the end of this year, there will be over ten designs. Innovation will keep on happening.  

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