TTK Prestige looking to add 40-50 stores by 2017

Founded in 1928, T.T. Krishnamachari pioneered organised distribution in India for a wide range of products ranging from foods, personal care products, writing instruments to ethical products. Today, the TTK group spans 30 product categories with 7 group companies and a turnover that crosses 30 Billion rupees. The group company products reach every continent of the world.

What is unique about your products?

We are value for money and provide customers with products with reliability and durability.

What are the current and new launches that you are witnessing in this space?

TTK Prestige has huge variety of festive offers that is bound to be on the wish list of every food connoisseur and homemaker in the nation. For the Masterchef wannabe, look no further than the Omega Gold series Cookware, which is the ’New Gold Standard in Cookware’ and has a special price ranging between  INR 800 to INR 1500. This comes with unique Premium Teflon Radiance Coating and an extra thick 3mm body offering maximum durability. For the innate foodie who puts a premium on healthy eating, the attractively styled Prestige Air Fryer is the perfect gift, which can be purchased for INR 6520. This contraption allows you to fry, grill, bake and roast without using any oil. The Air Fryer is equipped with manual controls, pre-set cooking menu, and an easy to clean frying basket. Designed to be the world’s slimmest cook top, the Prestige Hobtop is both, a gas stove and a hob. With knobs conveniently placed on the top, the Hobtop comes with advance feature which makes it convenient for cooking. In addition, the toughened glass surface is not only elegant to look at, but also easy to clean. And to top it all, the Hobtop has burners and other components from Sabaf, which is one of Italy’s leading brands for gas top and hob components. During the festive season, the Hobtop can be purchased for INR 9700.

Tell us about your business model?

Prestige business model has authorised dealers, authorised redistribution dealers, modern trade, exclusive franchised brand stores, gas dealers of oil companies, e-commerce and canteen stores department. The brand provide good lineage to its franchisee with 24-36 per cent RoI. They are the first retail initiative in this category.

Which merchandise and price points are growing faster than others?

Appliances that are convenience products with the high disposable incomes are the ones, which people looking for aids to their cooking.

What kind of support do your provides to your investors?

Every franchisee and their staff is trained twice a year on every aspect of the business, including product, marketing, commercial, software and selling skills.

Online selling of home decor products has gained momentum in India. Has this affected your marketing strategy?

It has helped us as people are spending more on home and this has helped to increase consumption.

What are your expansion plans?

At present, we have 540 exclusive stores that only sell our products. We are looking at adding 40-50 stores by 2017.