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Our key innovation this year has been the Point Of Sale application: Amit Jain

In an exclusive conversation with Amit Jain, President, Shingora highlights the key innovations of the company.

Tags: Shingora, DLF Promenade, touch-points

BY Shipra Srivastava  |  February 06, 2017  |  comments ( 0 )  | 

Amit Jain, President, Shingora

How has your brand evolved as a brand in India? What’s the y-o-y growth?

Shingora has been able to build a greater connect with end consumer through its DLF Promenade store in New Delhi and multiple shop-in-shop outlets launched this year. This in turn has helped Shingora to create curated offerings as per the customer segment, while keeping in mind the brand’s aesthetics and lineage. 

Keeping in mind the growing customer preferences, what’s your Omni-channel strategy? Is booming e-commerce an opportunity? What’s your online pivot?

Building multiple touch-points for the consumers through our own stores and shop-in-shops is the key of our omni-channel strategy currently. To add this, we provide tailor-made offerings as per the taste and preferences of the consumers. E-commerce is growing in India and it is currently the best way to reach out to your target audience. Our e-commerce portal (shop.shingora.net), features the latest collection and we also keep refreshing the styles frequently. Our online pivot is to focus on individual consumers and provide product offerings as per their fashion needs.

What all innovations have been introduced by the company this year – in terms of design, customer loyalty, technology, among others.

Our key innovation this year has been the Point Of Sale application. The app helps the brand capture real-time inventory status and the sales data. It also helps in identifying consumer buying patterns, which in turn help in providing custom-build offerings to the consumers.  

What all opportunities do you see going ahead?

Keeping in the mind the current macro-economic changes, the price –gap between the organized and the unorganized players in the fashion business is bound to reduce. Consumers buying behavior will now shift towards quality and value for money, rather than the cheap products. 

What’s going to be your future growth strategy?

We plan to introduce several more physical stores in the future. Summer garments and ties & belts for men are also in process.

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