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Kashyap is currently spearheading the ecommerce and all multi channel initiative for Croma (A Tata Enterprise) in the capacity of Business Head. His role is charted with developing strategy, preparing business plan with successful execution and operating P&L responsibility for massively-scalable and economically sustainable platforms that help extend the reach, growth and value as a standalone business vertical within Infiniti retail ltd. He comes with a strong 360 degree experience of working in various critical ecommerce functions like Internet Marketing, Product, Category Management and Operations. In his current role he could successfully launch the ecommerce portal for Croma starting from conceptualization and building it brick by brick. After working for 12 Years in the ecommerce industry with some of the major players like eBay, Novator and Rediff, he has developed a bird’s eye view for this business. He enjoys to work with a entrepreneurial bend of mindset and build things from scratch.