From E-Commerce to M-Commerce, and the shift in digital payments
The functional shift towards Mobile Commerce is development in financial technology, which,
in turn, has led to mobile payment entering into a new era of digital innovation. The payments
track will share the new age payment strategies. How payment innovation will play a major
part in improving customer journey? How to prioritize your investments in 2018?
| Prioritizing Payment Strategy to Enable Growth |
| Session 1: | Connecting Payments to Consumer's Data: The Road Ahead
- Are the commerce payment winning business models and technologies
- How to encourage both buyers and sellers to embrace 'invisible' payment techs
- Millennial impact on payments and engagement
- Transforming the checkout process with innovative payment methods
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| Session 2: | Key trends in payments innovation
& improving the online
payments experience
- Real time and mobile
- Cloud and block chain principles - do they apply?
- National versus Regional versus Global platforms
- Making payments smooth - KYC and one-click purchase
- Increase conversions and average order value with a seamless
checkout experience
- Enable consumer financing to boost shopper purchasing power
- The rise of m-commerce
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| Session 3: | Fighting Fraud:
- The impact of evolving consumer technology on the uptake of biometrics
- The importance of going beyond "expert-based approaches" to fraud
detection
- Improving the Online Payments Experience
- Making payments smooth - KYC and one-click purchase
- Increase conversions and average order value with a seamless checkout experience
- Enable consumer financing to boost shopper purchasing power
- The rise of mCommerce
Technology
- Mobile First
- THE VALUE OF MOBILE COMMERCE IN EMERGING MARKETS
- Exploring strategies for when mobile is
your only shop front
- Low bank account, high mobile penetration and the
m-wallet opportunity
- Low bank account, high mobile penetration and the
m-wallet opportunity
- Putting the OFW in control of spending at home through mobile
- 'Omni-Digital- Mobile Technology: Winning Formula'
- Cashing in on Mobile Merchandising
- Mobile shoppers are demanding more sophisticated tools to research products, locate
inventory, reserve items and check out .How are retailers dressing up mobile experiences to
win on purchasing decisions? Streaming v mirroring for a better customer experience?
Where is mobile merchandising delivering the greatest ROI?
- The CIO's Deliemna - Refocused IT Budgets for Digital
- The session features a panel discussion with retailers and analysts reviewing examples of customer focused
digital innovations and initial reactions to innovations and technologies seen at the BIG Show.
- Data: The New Currency for Retail Marketers : Learn how leading experts in retail advertising and marketing are changing how
they allocate media investments and generate new creative concepts informed by data.
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