Indian Retailer Bureau
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It has become mandatory for fashion retailers to frame the marketing strategies as per the changing environment. They need to cut-short the purchase journey for digitally influenced shoppers who are looking beyond e-commerce.
"Despite the rise of e-commerce, the physical stores still draw a significant shopping crowd. In fact, 91 per cent of all retail sales are still being generated in brick-and-mortar stores," the study released by Zebra Technology said.
The Indian retail trading has received Foreign Direct Investment (FDI) equity inflows totalling US$ 935.74 million during April 2000–December 2016, according to the Department of Industrial Policies and Promotion (DIPP).
The company recently engaged in a customer centric strategy to develop innovative collections inspired by customers and trendsetters for its more than 7,000 points of sale across premium multi-brand stores and department stores.
Visa payWave is live at 123 PVR multiplexes, across 48 cities pan India.
Online shopping portals have extensively been using predictive capabilities to gauge consumer interest in products by building a targeted understanding of preferences.
As per Cushman & Wakefield Retail Snapshot Q4 2016 results about one million square feet mall space expected to be added in 2017.
Modern age consumer is more e-connected than ever, with more access to and deeper engagement with content and brands, thanks to the proliferation of internet devices.
Currently, the total retail market size in the top six retail markets of the country amounts to Rs 4,539 bn and this is projected to reach Rs.7,168 bn by 2019.
Retail analytics can do wonders by providing critical business insights and helping businesses take measured decisions in marketing management and product-market expansion strategies.
The retail industry awaits the implementation of GST to further the cause of chain store and omni channel retail in the country.
A research team of CBRE in APSC, the Americas and EMEA has reviewed the selected retail locations across the world. The research team has reviewed each centre in detail in order to determine the factor that indicates why they are successful.