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The Flourishing Indian Wedding Industry

An Indian wedding entails tremendous business opportunity

Tags: lavish, players, business, market

BY Sahiba Sachdev  |  comments ( 11 )  | 
wedding planning

With the ongoing wedding season one can’t help but notice that the Indian wedding industry is a huge one. In an Indian wedding, everyone just spends and does not think of returns. Every manufacturer and retailer involved with marriage related goods eagerly awaits the season to push business. With each passing decade the Indian weddings are getting grandeur. Three decades ago people hardly thought about the lavish wedding function that has now become a trend and may be a compulsion. However, no one’s complaining; at least not the retailers and associated players because of the tremendous business opportunity that comes along with it. Let’s penetrate deeper.

The Indian Wedding Industry

Currently, the Indian wedding industry is over Rs 100,000 crore and is growing at 25 to 30 per cent annually. The estimated cost of a wedding with no expenses spared could be between Rs 5 lakh to Rs 5 crore, in India.

The wedding market in India

No. of Indian marriages in a year: Approx 1,00,00,000
Indian wedding market worth: Rs 100,000 to Rs 110,000 crore
Gold and diamond jewellery market worth: Rs 60,000 crore
Apparel market (wedding) worth: Rs 10,000 crore
Durable goods market worth: Rs 30,000 crore
Hotel and other wedding related market worth: Rs 5,000 crore market
Pandal and venue decoration market: Worth Rs 10,000 crore
Favorite honeymoon destinations: Goa, Jaipur and Udaipur
Goa wedding cost: Between Rs 1 crore to 1.5 crore
Jaipur wedding cost: 1 to 2 crore
Wedding cost in metropolitan cities: Between Rs 25 lakh to 70 lakh
Wedding invitation card market : Worth Rs 10,000 crore annual
Bridal Mehendi market in India: Worth Rs 5000 crore
Item-wise expenses on Indian weddings

Dinner cost: Rs 700 to 1000 per person
Pandal decoration cost: Rs 10,000
Bridal designer saree/lenhga cost: Between Rs 10,000 to 50,000
Designer shervani cost: Rs 15,000 to Rs 40,000
Wedding invite cost: Rs 500 to Rs 1500 per card
Bridal make up cost: Between Rs 5000 to Rs 50,000
Bridal Mehndi cost: Between Rs 1000 to Rs 5000
With each passing year, Indian weddings are getting bigger and better offering lucrative business opportunity to players involved. Giving up the basic traditional look, the Indian weddings are donning a more corporate look, these days.

Currently, the country has a population of around 1.25 billion and considering an average family with five members, there are around 250million families in India. With about one marriage per family every 20 years, the country averages roughly 10 million marriages every year. An average 30 to 40 grams of gold is spent in every marriage across the country, thus the total consumption of gold comes between 300 to 400 tonmes annually.

It is also expected, the per capita income will be tripled in a couple of decades and the per capita consumption of gold during weddings or otherwise will increase. With half of India’s population being under 29 years of age, the marriage market is set to boom like never before over the next five to ten years.

If we take the above figures, it means the Indian marriage market is around Rs 1 lakh crore to Rs 300,000 crore annually, if one crore marriages are solemnized in the country annually.

A person, in India, spends one fifth of the wealth accumulated in a lifetime on a wedding ceremony. That means, a tremendous opportunity for retailers to capitalise on.

The prospering allied industries

Today, everyone, from those in entertainment to décor, beauty clinics, cosmetic giants, travel, tourism and even matrimonial web sites are making money out of marriages. Even foreigners, who want to solemnize their marriage in India, contribute to the Indian wedding industry.

Online portals like Shadi.com, Bharatmatrimonials and others rack up revenues of Rs 200-250 crore from match-making annually, and believe the business can only get bigger. While the traditional tentwallas still rule the roost, creative wedding planners are also making the most of it. There are wedding planners in the country who are ready to make all arrangements required in an Indian wedding, from beginning to end, for a whopping amount. But keeping in mind the middle class of the country, which is the largest segment, there is a huge demand for planners who can arrange for a budget wedding. 

Fashion designers, florists, confectionery makers and event managers are cashing in on the flourishing wedding market. Considering the Indian wedding market, Bregeut launched its expensive watches ranging between Rs 8-15 lakh in the Indian markets.

Replicas of temples of India, palace look-alikes or Sheesh Mahals are much in demand as decor. The cuisine could be anything from Lebanese to Italian in case you want something different. Star Cruises even launched a cruise to Lakshwadeep primarily targeting honeymooners.

The wedding card market in India for the 10 million marriages performed annually is worth Rs 8000 to Rs 10,000 crore. Delhi and Maharashtra alone have more than 500 card printers. In Delhi, these printers are based in Chawri Bazaar, Karol Bagh, and Lajpat Nagar where one can purchase wedding cards according to ones capacity. Over two dozen of highly specialized printers are based in Dadaseth Agiary Lane in Central Mumbai. The elaborate wedding invite comes with the main card and three to four add-on cards like RSVP card, the reception, engagement and the puja invite, and also an invite to attend the sangeet, cocktail and mehndi functions.

In India, people have become very style conscious and they want to give their best on their wedding. Things have changed in the past few years, it is more about brands and people are ready to spend to look their best. Apparel market is booming because of this.

The annual market of wedding dhol, bands, baggies with elephants, horses and camels, lightings, is also the important part of Indian weddings, which is estimated to be around Rs 5000 crore annual. With the increasing income and more disposable income in India, the wedding market of the country is expected to double within next 15 years, the experts feel.

One cannot think about marriages without beautiful flowers. Flowers are important in order to create a delicate atmosphere around the wedding. According to an estimate for decorating the wedding venue, bride-groom dais, showering rose petals for welcoming the guests, requires another Rs 2000 to 10,000 for a middle class marriage.

The facts and figures point towards only one thing that is Indian weddings and the associated industries are bound to prosper!

With the ongoing wedding season one can’t help but notice that the Indian wedding industry is a huge one. In an Indian wedding, everyone just spends and does not think of returns. Every manufacturer and retailer involved with marriage related goods eagerly awaits the season to push business. With each passing decade the Indian weddings are getting grandeur. Three decades ago people hardly thought about the lavish wedding function that has now become a trend and may be a compulsion. However, no one’s complaining; at least not the retailers and associated players because of the tremendous business opportunity that comes along with it. Let’s penetrate deeper.

The Indian Wedding Industry

Currently, the Indian wedding industry is over Rs 100,000 crore and is growing at 25 to 30 per cent annually. The estimated cost of a wedding with no expenses spared could be between Rs 5 lakh to Rs 5 crore, in India.

The wedding market in India

No. of Indian marriages in a year: Approx 1,00,00,000

Indian wedding market worth: Rs 100,000 to Rs 110,000 crore

Gold and diamond jewellery market worth: Rs 60,000 crore

Apparel market (wedding) worth: Rs 10,000 crore

Durable goods market worth: Rs 30,000 crore

Hotel and other wedding related market worth: Rs 5,000 crore market

Pandal and venue decoration market: Worth Rs 10,000 crore

Favorite honeymoon destinations: Goa, Jaipur and Udaipur

Goa wedding cost: Between Rs 1 crore to 1.5 crore

Jaipur wedding cost: 1 to 2 crore

Udaipur wedding cost: 1.5 crore to 2 crore

Wedding cost in metropolitan cities: Between Rs 25 lakh to 70 lakh

Wedding invitation card market : Worth Rs 10,000 crore annual

Bridal Mehendi market in India: Worth Rs 5000 crore

Item-wise expenses on Indian weddings

Dinner cost: Rs 700 to 1000 per person

Pandal decoration cost: Rs 10,000

Bridal designer saree/lenhga cost: Between Rs 10,000 to 50,000

Designer shervani cost: Rs 15,000 to Rs 40,000

Wedding invite cost: Rs 500 to Rs 1500 per card

Bridal make up cost: Between Rs 5000 to Rs 50,000

Bridal Mehndi cost: Between Rs 1000 to Rs 5000

With each passing year, Indian weddings are getting bigger and better offering lucrative business opportunity to players involved. Giving up the basic traditional look, the Indian weddings are donning a more corporate look, these days.

Currently, the country has a population of around 1.25 billion and considering an average family with five members, there are around 250million families in India. With about one marriage per family every 20 years, the country averages roughly 10 million marriages every year. An average 30 to 40 grams of gold is spent in every marriage across the country, thus the total consumption of gold comes between 300 to 400 tonmes annually.

It is also expected, the per capita income will be tripled in a couple of decades and the per capita consumption of gold during weddings or otherwise will increase. With half of India’s population being under 29 years of age, the marriage market is set to boom like never before over the next five to ten years.

If we take the above figures, it means the Indian marriage market is around Rs 1 lakh crore to Rs 300,000 crore annually, if one crore marriages are solemnized in the country annually.

A person, in India, spends one fifth of the wealth accumulated in a lifetime on a wedding ceremony. That means, a tremendous opportunity for retailers to capitalise on.

The prospering allied industries

Today, everyone, from those in entertainment to décor, beauty clinics, cosmetic giants, travel, tourism and even matrimonial web sites are making money out of marriages. Even foreigners, who want to solemnize their marriage in India, contribute to the Indian wedding industry.

Online portals like Shadi.com, Bharatmatrimonials and others rack up revenues of Rs 200-250 crore from match-making annually, and believe the business can only get bigger. While the traditional tentwallas still rule the roost, creative wedding planners are also making the most of it. There are wedding planners in the country who are ready to make all arrangements required in an Indian wedding, from beginning to end, for a whopping amount. But keeping in mind the middle class of the country, which is the largest segment, there is a huge demand for planners who can arrange for a budget wedding.  

Fashion designers, florists, confectionery makers and event managers are cashing in on the flourishing wedding market. Considering the Indian wedding market, Bregeut launched its expensive watches ranging between Rs 8-15 lakh in the Indian markets.

Replicas of temples of India, palace look-alikes or Sheesh Mahals are much in demand as decor. The cuisine could be anything from Lebanese to Italian in case you want something different. Star Cruises even launched a cruise to Lakshwadeep primarily targeting honeymooners.

The wedding card market in India for the 10 million marriages performed annually is worth Rs 8000 to Rs 10,000 crore. Delhi and Maharashtra alone have more than 500 card printers. In Delhi, these printers are based in Chawri Bazaar, Karol Bagh, and Lajpat Nagar where one can purchase wedding cards according to ones capacity. Over two dozen of highly specialized printers are based in Dadaseth Agiary Lane in Central Mumbai. The elaborate wedding invite comes with the main card and three to four add-on cards like RSVP card, the reception, engagement and the puja invite, and also an invite to attend the sangeet, cocktail and mehndi functions.

In India, people have become very style conscious and they want to give their best on their wedding. Things have changed in the past few years, it is more about brands and people are ready to spend to look their best. Apparel market is booming because of this.

The annual market of wedding dhol, bands, baggies with elephants, horses and camels, lightings, is also the important part of Indian weddings, which is estimated to be around Rs 5000 crore annual. With the increasing income and more disposable income in India, the wedding market of the country is expected to double within next 15 years, the experts feel.

One cannot think about marriages without beautiful flowers. Flowers are important in order to create a delicate atmosphere around the wedding. According to an estimate for decorating the wedding venue, bride-groom dais, showering rose petals for welcoming the guests, requires another Rs 2000 to 10,000 for a middle class marriage.

The facts and figures point towards only one thing that is Indian weddings and the associated industries are bound to prosper!

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Sanket January 20, 2016 at 9:54 pm

I don`t think the above research may be accurate. It is mentioned in the above points that the Venue Decoration & Pandal worth is mentioned 10000 Cr & Wedding Cards are also 10000 Cr.. Wedding card is generally 1% to 2% expenditure in the entire wedding expense. ( Obviously Decorations are more costly )

Reply |

Www.harithamevents.com September 14, 2015 at 7:59 pm

Lot of data and predictions. Good work.

Reply |

Abhishek May 26, 2015 at 8:36 pm

Such a well written article, which gives a detailed insight about the Indian Wedding Industry. The figures looks very promising . Are the figures just calculation based or are there any references to the same? We are also entering into the space, so it would be great if the sources could be reveled.

Reply |

Jyoti Singh May 14, 2014 at 6:13 pm

Its really a very impressive and full of facts article. I appreciate your calculation to find out how many weddings happen in India in a year. But i would like to bring your notice about one importance service which now people love to take. Its hostess Industry. Clients hire hostesses (girls) to welcome their guest. Its more than Rs. 500 crore hostess industry for weddings only (It does not include event management, exhibitions and corporate promotional campaigns which is almost Rs.3000 crore).

Reply |

Preeti June 07, 2010 at 11:36 pm

Great research...so many new avenues which are overlooked and not managed the right way.Good insight into the evergreen and flooded indian wedding industry!

Reply |

Preeti June 07, 2010 at 11:13 pm

Great research..so many new avenues in the market, which are yet not being explored..

Reply |

Preeti June 07, 2010 at 11:07 pm

Great research work....this industry is booming and is here to stay! Excellent article

Reply |

Siddharth Kher June 04, 2010 at 8:39 am

excellent article.... a very innovative yet a very old school of business.... i think there will be a lot of companies into creative wedding planning now...

Reply |

Sheetal Sharma June 03, 2010 at 5:04 am

its a very inspiring article for the aspiring entrpreneurs in the industries associated with indian weddings..gr8

Reply |

Samir May 28, 2010 at 1:11 am

Nice article. Even I will now plan to enter into this market.

Reply |

Dr Ak Chandani May 25, 2010 at 9:25 am

Informative and good research work done.

Reply |