TV Shopping is another channel through which retailers are reaching out to the customers. With the product demos and articulated, attractive presentation of the product information, TV Shopping is gaining popularity amongst the TV hooked audience. This section explores this potential channel.
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Once scorned as sleazy and obsolete, home shopping channels in India have started to gain momentum with growing interest from consumers. Internationally, there are many examples where home shopping channels are giving neck to neck competition to other established retailing channels. Carol Brodie,a New York based renowned
Snapdeal.com, online marketplace announces a 50:50 joint venture with DEN, leading television distribution company to launch a television Commerce channel 'DEN Snapdeal TV shop', with an aim to create a multi-nodal electronic shopping avenue for customers. Speaking about the partnership, Kunal Bahl, Co-founder and CEO
FashionAndYou, leading online flash sales site launches its new advertisement campaign exhibiting the three core USPs of the brand - Fashion, Freshness and Value. The TVC establishes as a favorite amongst diverse group segments of consumers from teenagers to fashionistas and manages to break the clutter in the e-commerce space by
Teleshopping also known as Home shopping is one of the categories of direct marketing. The marketer showcases his product on air and the consumer watches it on his TV screen and if he is interested he would call up the toll –free number mentioned during the show and order as per his/her requirement. The advent Touch