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Showing 1 - 15 Articles out of 528

How virtual reality is changing the retail industry?

Shopping is not an activity anymore. It’s an experience, where fashion and retail giants are trying to give a more personalized experience to each customer through services like virtual closets, merchandise tracking, direct communications, etc.

BY Guest author  |  Apr 13, 2017  |  comments ( 0 )  | 

Sustainable fashion: A new rage among fashion retailers!

Brands like Biba, Pantaloon, ITC, Unlimited, Imara, Crimson Club, Arrow, FBB, Max are playing big on sustainable line.

BY Shipra Srivastava  |  Apr 04, 2017  |  comments ( 0 )  | 

How fabric waste can be avoided?

While 70% of the operational cost for any garment manufacturer is the cost of fabric, at least 5-10% of fabric purchased is wasted as most manufacturers buy incorrect amount of fabric.

BY Guest author  |  Mar 28, 2017  |  comments ( 0 )  | 

How technology is aiding start-up retailers in scaling the business?

Start-up retailer like 99 Retail Solutions has been leveraged from new age technological solutions from leading solution provider IBM.

BY Shipra Srivastava  |  Mar 23, 2017  |  comments ( 0 )  | 

How ABFRL is managing its fashion collections?

The company recently engaged in a customer centric strategy to develop innovative collections inspired by customers and trendsetters for its more than 7,000 points of sale across premium multi-brand stores and department stores.

BY Indian Retailer Bureau  |  Mar 21, 2017  |  comments ( 0 )  | 

A winning Attiitude

Attiitude aims to be the top player in the Indian alternative menswear fashion within a year.

BY Payal Gulati  |  Mar 03, 2017  |  comments ( 0 )  | 

Top disruptive malls transforming retail!

Let us quickly look at the top five malls in India and identify the shared traits which make them stand out in the crowd.

BY Guest author  |  Feb 28, 2017  |  comments ( 0 )  | 

Getting on board the digital bandwagon: Dos and Don'ts of building a e-commerce website

Designing the perfect website for your business requires you to know what works and what doesn’t. So if you’re looking to build your own B2B e-commerce website, here is a list of things you need to keep in mind before you get down.

BY Guest author  |  Feb 23, 2017  |  comments ( 0 )  | 

Growing quotient of luxury in the home furnishing segment

By 2018 Home Furnishing market in India is anticipated to grow at CAGR of 8% & during the same period curtains - upholstery & rugs - carpets will grow too at CAGR of 8% & 9.4% respectively.

BY Guest author  |  Feb 09, 2017  |  comments ( 0 )  | 

How strong IT is helping Myntra in accelerating the growth

IT infrastructure hosting companies in India lacked understanding of the dynamics of ecommerce industry.

BY Shipra Srivastava  |  Feb 06, 2017  |  comments ( 0 )  | 

How luxury brands like Gucci, Dior are gearing up for Indian e-commerce space

Marketing of luxury products especially online continues to be a challenge in India. Consumers are comfortable shopping for regular consumption brands, they dont want to risk experimenting with expensive products and categories online.

BY Guest author  |  Jan 30, 2017  |  comments ( 0 )  | 

How right packaging influence sales!

Packaging is an ever-growing industry which goes hand-in-hand with the retail brands. As long as the products are being sold in the market, packaging industry would be high in demand.

BY Guest author  |  Jan 21, 2017  |  comments ( 0 )  | 

How social media decides buying trends

With the growing penetration of Internet social media tools like Facebook, Intagram and Roposo are serving as catalyst in influencing the purchasing trends.

BY Guest author  |  Jan 20, 2017  |  comments ( 0 )  | 

How organized brands are ruling the women's inner wear market

Retailers like amante with strong foothold of 1500 outlets pan India and dedicated online channel is set to carve a niche in this evolving category of women’s innerwear.

BY Shipra Srivastava  |  Jan 17, 2017  |  comments ( 0 )  | 

How Virtual Reality can change the game for Retailers

Big brands like Ikea, Lowe's, Topshop, Samsung and North Face are turning to VR to sell products,boost their brands and make shopping more fun.

BY Guest author  |  Jan 16, 2017  |  comments ( 0 )  |