What Steps D2C Brands are Taking to Win Customer Loyalty
Direct selling brands have been there for many years, however, the trend accelerated more during the pandemic And, the Direct-to-Consumer business…
5 Ways To Build Brand & Earn Customer Loyalty
This loyalty keeps the revenue flowing besides building the relationship with the clients.   For building the brand reputation and the loyalty of…
This is how brands are retaining customer loyalty
A recent study by Deloitte says that millennials are the chief wage earners in India with a 47-percent share in the working age population and…
How retail planning forms the crux of any retail business
Radhika Verma, 29, walks into a retail store and comes out after buying five more items than what was on her list. The next day, she walks into…
Explore Upcoming Events And New Age Agendas
  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • EdTech x Indian Education Summit & Awards
    10 June, JW MARRIOTT Chandigarh

    The EdTech x Indian Education Awards, presented by Franchise India, a pioneer in educational B2B events for over 13 years, presents the Regional edition for 2024.

  • Restaurant Awards
    11 JUNE 2024, JW Marriott, Chandigarh

    Restaurant Awards 2024 is the top honour bestowed upon the greatest in the industry who have tirelessly dedicated their lives walking an extra mile to raise the bar of the Food & Beverage Sector.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

  • FROEXPO Ahmedabad
    27-28 JULY 2024 , Mahatma Mandir Convention AND Exhibition Centre, Gujarat

    India's premier and most trusted Business & Tradeshow is back in Ahmedabad to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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Precision marketing through loyalty programmes
Formally put, precision marketing is, using highly evolved data bases of customers to reach the target audience and ensure that they spend towards…