Mattel to diversify into graphic novels with Barbie franchise
Diversifying its presence, Mattel has partnered with American publisher Papercutz to create Barbie franchise inspired graphic novel series. As per…
Mattel wins Toy of the Year Award for Fisher-Price? BeatBo
Mattel, Inc. the brand popular for Barbie. has yet again made it to headlines as the Fisher-Price® Bright Beats Dance & Move BeatBo received the…
Mattel & Hasbro likely to create merger
Two of the largest toy manufacturers - Hasbro and Mattel are likely to merge, suggests a report by Bloomberg. Both the groups have been engaged in…
Mattel finally eradicates stereotyping of Barbie
Doing away with the stereotype, Mattel has added curvy, tall and petite Barbie dolls in collection, as it expands its Barbie Fashionistas doll line.…
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Barbie sewing machine: A new feather in the cap for Usha
Betting big on brand licensing, Usha International, a leading player in the sewing machine industry, has inked pat with Mattel Inc to produce 'Usha…