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Currently, the total retail market size in the top six retail markets of the country amounts to Rs 4,539 bn and this is projected to reach Rs.7,168 bn by 2019.
While demonetisation largely impacted consumers across all cities, some top brands and even cab operators witnessed a huge boom in transactions during this period.
Toonz has also announced that it is launching new collection of its home brand Wowmom, Superyoung and Superyoung Celebration for the winter and Party season.
With notes going out of circulation, people can use credit/debit cards, net banking or gift cards to purchase their products. This results the customers to save cash for necessity and chose to pay through online mode.
Today air purifiers have become an emerging category in India market. With growing awareness and rise in pollution online retailers, chemists and now even the retail shops started selling air purifiers.
Forrester survey improving customer experience has become the most talked about topic among the start-ups.
The logistics sector is highly popular in the nation, especially the intra-city model. However, new businesses of 2016 have figured out how to move toward with proper sorting of the segment.
Additionally, with the first two days of the 10-day Diwali Sale, the e-commerce platform has registered a 5X growth in demand products like for LED TVs, 5X growth in 4G smartphones and 10X growth in feature phones.
Snapdeal has recently doubled the cost per click (CPC) for all its categories of products. Arch rivals Flipkart has also increased its product listings ad (PLA) rates by up to 50 per cent.
It has been observed that there is a stiff competition between Amazon.in and Flipkart closely followed by Snapdeal and then Shopclues in terms of the rise in their Gross Merchandise Value (GMV).
The Taiwanese brand HTC also admitted that it has failed to capatalise on the 4G segment in India and this, has forced the company's radar to fall drastically.