Indians Among Internet Users Most Likely to Quit Social Media
Social media for many of us has become an essential part of our daily lives. Whilst social media has many positive attributes, it can be a very toxic…
How Influencer Marketing is the Ultimate Game Changer
"People do not buy goods and services. They buy relations, stories, and magic."- Seth Godin   The drastic shift in the scenario of digital marketing…
How has Social Media Influenced Branding Image in the Retail Sector?
Even before 2020, social media had the power to influence the purchase decisions of more than half of the millennials. Post the pandemic, it was…
5 Ways to Get Hyperlocal Marketing Right
Remember how marketing was done earlier? Before the advent of TV, radio, and of course, the internet, flyers and brochures were placed in front of…
Explore Upcoming Events And New Age Agendas
  • IReC 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.

  • D2C INDIA 2024
    29-30 Apr, Hotel Sheraton Grand, Bengaluru

    Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.

  • Franchise India 2024 Delhi
    18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

    Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.

  • India EV Show
    29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

    The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.

  • FROEXPO Chennai
    29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

    India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

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How Instagram is changing fashion retailing?
Have you heard of brands such as missa more, fashion police, shopsnub amongst others? We often see Instagram feed flooded with dresses and latest…
How Social Media Sites Such as Pinterest, Facebook Help Retailers?
These days percentage of shoppers shopping online and offline are equally devided. When we talk about online, it does not necessarily means e-…
Which consumer trends will reign in 2017?
The consumer market in India is driven by more than 440 million millennials and 390 million Gen Z shoppers. As per Goldman Sachs report states…
How social media decides buying trends
There was a time women had a hard time shopping without the recommendations of their mothers or their friends. A new skirt for a party, a new bag…
HDFC RED starts its instagram photography campaign, #LanesByLens
HDFC RED, a digital marketplace for home buyers and developers, aims to bring back the importance of the lanes in our lives, through the medium of…