Product distribution is the area of major concern. The competition among retailers is heating up with multiple numbers of channels emerging to strengthen the distribution network. This section explores different channels-related issue.
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The New Year will continue to see and reap benefits from omni channel solutions and will travel further ahead in the direction of phygital retail. Thriving in intelligent digital ecosystems,
Both virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities—all with the aim of creating a seamless experience for
“Good marketers see consumers as complete human beings with all the dimensions real people have,” says author and entrepreneur, Jonah Sachs, interpreting the modern marketing approach
RedSeer Consulting, a research and advisory firm focused on achieving excellence in the consumer internet market reveals that the various sectors within consumer internet would be affected very
YMS Mobitech Pvt. Ltd, a tech-based distribution start-up, is poised to disrupt the distribution landscape in India through its distribution platform. The mobile keep a track of all the tasks &
The tale of eCommerce has been worth the read worldwide. Incepted as a model to aid traditional retail, eCommerce has now become a vertical in itself. The growth of this online retail format, over
As eCommerce festive season sales extravaganza has already hit the market, online retailers of the country have started to bolster consumers with bumper discounts and lucrative offers. Festive
Eyeing at the ongoing pre- Diwali sales, Indian eCommerce majors such as Snapdeal and Flipkart have extensively increased their advertising rates for products on their platform. New Delhi-based
As the much awaited festive season has started, Indian online marketplaces, by all means, have rolled out their festive sales campaigns giving out bountiful offers to lure more and more consumers.