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Top Retail Brands

Marketing

Marketing is the indispensible vehicle for promoting the brand, increase brand visibility and enhancing brand recall. To survive in this cut throat competition, retailers are implementing various marketing strategies. This section deals with such topics.

Showing 1 - 15 Articles out of 87

Packaging is an ever-growing industry which goes hand-in-hand with the retail brands. As long as the products are being sold in the market, packaging industry would be high in demand. As another year begins, the packaging space has grown in terms of innovation and cost-effectiveness. The consumers are moving rigorously towards

BY Guest author  |  Jan 21, 2017  |  comments ( 0 )  | 

Companies don’t decide how customer centric they are, they cannot rate themselves on this. In today’s age of the customer, it’s your wife or my daughter who decides how customer centric a particular brand is. And yet when corporate executives talk about customer relationship management (CRM), most eyes just glaze

BY Guest author  |  Jan 18, 2017  |  comments ( 0 )  | 

Customer Relationship Management (CRM) has changed throughout its transformation from being a mere framework to becoming a core business function. The need to know and profitably manage customers is as important as ever, but the challenges for doing CRM effectively has multiplied. While capturing new customers gives a high, keeping

BY Guest author  |  Jan 13, 2017  |  comments ( 0 )  | 

Current demonetisation has resulted not only in a contraction of liquidity, but also in certain sectors, a contraction of income and an increase in the statutory cost of doing business (both for existing business and more so for the informal sector as they move towards a formal sector).  While from a long term perspective, the

BY Guest author  |  Jan 07, 2017  |  comments ( 0 )  | 

The Indian Retail Industry has undergone a paradigm shift from a product-oriented industry to a more marketing focused industry with the ‘customer’ taking center stage. The customer today is spoilt for choice owing to diverse factors like multiple brand choices, extremely attractive value propositions and availability of

BY Guest author  |  Jan 06, 2017  |  comments ( 0 )  | 

The evening of November 08, 2016 shall remain in the memories of Indians at least for the next two decades. No doubt, the move is historical and would be one of the corner stone towards curbing corruption and making India a cashless economy. A move that not only rocked the routine of people across strata but was it something that

BY Guest author  |  Jan 03, 2017  |  comments ( 0 )  | 

Since the dawn of twenty first century, we have  witnessed  a dramatic and profitable transformation in the mobile phones sector. They have evolved from large cellular phones to ultra slim smartphones .Since the past few years, it has become very evident that mobile is now the leader of marketing. Today, over 70 per cent of

BY Guest author  |  Dec 28, 2016  |  comments ( 0 )  | 

  Videocon, Indian consumer electronic and home appliances company announced its special consumer offer. The offer extends payment benefits to customers on purchase of Videocon products across Televisions, Refrigerators, and Washing Machines. Under this offer, customers will have the option to pay in easy instalments without

BY Indian Retailer Bureau  |  Dec 22, 2016  |  comments ( 0 )  | 

The Lulu Group, headquartered in the UAE has signed on thought blurb as their advertising partner to build the brand in synch with the global retail brand image. The CEO of Lulu Mall, Kochi, Shibu Philips said that the group is initiating an assertive push into other cities in Kerala and expanding its footprint into various other

BY Indian Retailer Bureau  |  Dec 20, 2016  |  comments ( 0 )  | 

Myntra, one of India's leading destinations for fashion and lifestyle, has started a campaign showcasing its depth and range of sports apparel and footwear. Myntra has introduced key features like Shop by Sport and Shoe Finder technology that enable customers to shop for exactly what they want by filtering products as per their

BY Indian Retailer Bureau  |  Dec 12, 2016  |  comments ( 0 )  | 

In a recent turn of events, O2O has turned into a bankable phenomenon for web based business industry. Organisations like Myntra, Jazzmyride and others, have reinvigorated their portfolio through incorporation of O2O in their marketing strategies. The onus of O2O is through conveying involvement to the clients and help adding validity

BY Guest author  |  Dec 02, 2016  |  comments ( 0 )  | 

After the recent demonetisation, the 36th India International Trade Fair (ITPO) has experienced a drop in the sales of tickets. However, they have taken various measures to facilitate cashless transactions for participants and exhibitors. The ticket price for adults visiting on working days will now be Rs 50, which earlier was Rs

BY Indian Retailer Bureau  |  Nov 19, 2016  |  comments ( 0 )  | 

On the occasion of Children’s Day, many retailers have introduced schemes, offers, donations et al for the unprivileged kids of the society. Toonz Retail, the one-stop shop for all the needs and occasions for  kids ageing between 0-12 years, has launched its campaign ’Spread Smiles’ through which Toonz's

BY Indian Retailer Bureau  |  Nov 16, 2016  |  comments ( 0 )  | 

Post Diwali, till date the air pollution levels in and around New Delhi and the NCR has led to an increase in the demand for air purifiers. Today air purifiers have become an emerging category in India market. With growing awareness and rise in pollution online retailers, chemists and now even the retail shops started selling air

BY Indian Retailer Bureau  |  Nov 07, 2016  |  comments ( 0 )  | 

BigBasket, an online grocery store of India has asked government to approve 100 crore INR foreign direct investment in order to expand its business. BigBasket is known to be selling fruits, vegetables and other food products online and then delivering them at the customer's doorstep. As per the sources, it plans to use the fund

BY Indian Retailer Bureau  |  Oct 25, 2016  |  comments ( 0 )  |