In Store

In today's retail, inside-store operations are greatly supported by technology. Billing, Customer Relationship Management, Digital Signage, VM and Store Designing are all coming under this section. The articles here take up these topics.

Showing 1 - 15 Articles out of 44

In-store analytics is the process of finding meaningful insights from customer behavioral data. In the hyper-competitive retail market, in-store analytics is gaining traction. And for obvious reasons: it helps retailers keep a close eye on their customers and provides valuable insights on store performance. Even better, all this data

BY Guest author  |  May 14, 2016  |  comments ( 0 )  | 

One of the most significant driving forces in marketing today is social media. No doubt, marketers and retailers are using various social media channels in full power to enhance their business and communicate with users directly. To ensure that the time spent by retailers on social networks is well worth it, the following tips can be

BY Guest author  |  May 12, 2016  |  comments ( 0 )  | 

Technology has ushered in an era of highly discerning customers with extremely exacting standards. It has made it possible for marketers to woo their target markets with innovative curations and increasingly personalised offerings. While placing a food order via an app, users get recommendations based on past behaviour and choices;

BY Guest author  |  Apr 04, 2016  |  comments ( 0 )  | 

During the second half of 2015, Collinson Group collaborated with Future Agenda, the open Foresight programme, to run 12 workshops in eight countries involving 110 industry leaders and loyalty experts to debate what the future of loyalty holds. In our work with Future Agenda we specifically questioned the role that big data would have

BY Guest author  |  Apr 02, 2016  |  comments ( 0 )  | 

Technology continues to evolve rapidly and new innovations come into play. Connected retail is a platform that provides integrated, digitally enhanced, in store experience that connects with and involves customers at the juncture of the virtual and physical world. It provides shoppers with a seamless journey to shop from digital to

BY Guest author  |  Mar 28, 2016  |  comments ( 0 )  | 

In order to track, measure and improve in-store customer experience, Central, the multi-brand fashion department store from Future Lifestyle Fashions Limited has signed up with Cloudcherry India. In this tie-up, Cloudcherry’s Customer Experience Feedback platform will be seen in 30 Central stores across the country in a

BY Indian Retailer Bureau  |  Dec 29, 2015  |  comments ( 0 )  | 

With numerous options being available to a consumer the concept of brand loyalty is becoming redundant. Access to information should be easy and the unavailability of the same should not be a reason for the particular work to stop. The speed of execution is what differentiates one business from another helping it retain and further

BY Guest author  |  Dec 19, 2015  |  comments ( 0 )  | 

Global 3D experience company, Dassault Systemes that forays into 3D design software, digital mock up and product life cycle management solutions has recently launched its new industry solution experience for consumer goods and retail named “My Retail Theatre”. Based on 3D experience platform, it provides consumer goods

BY Sahil  |  Dec 01, 2015  |  comments ( 0 )  | 

Everything matters to the customer today unlike the mass appeal approach of the 80’s and 90’s. Digitised customers demand more and so there is a constant need for channels to engage them in superior shopping experience. Now, it does not end at shopping. What if the customer is unhappy with the purchase? The returns

BY Guest author  |  Nov 30, 2015  |  comments ( 0 )  | 

In Retail, theft and intentional damage to merchandise is a common problem. Retailers have several loss-prevention solutions in place, but theft still occurs as shoplifters find new ways to steal a product or even part of a product. Monitoring systems at retail stores use traditional video surveillance where the person behind the

BY Guest author  |  Oct 28, 2015  |  comments ( 0 )  | 

Currently, Lenovo is among the top three players in the Indian PC market with a market share of 18.1 per cent. And it is aiming for a market share of over 20 per cent to become the leader in the Indian PC market by the end of the current fiscal.  “By the end of March, we expect that the market share would cross 20 per cent,

BY Indian Retailer Bureau  |  Sep 19, 2015  |  comments ( 0 )  | 

According to a recent study by Oracle, mobile is the fastest growing method of shopping globally, with 67 per cent customers stating that they are using smartphones to enhance their shopping experiences. The study revealed that 84 per cent of connected audience in India is using their smart-phones for shopping. With those kinds of

BY Nitin Abbey  |  Sep 10, 2015  |  comments ( 0 )  | 

Urban Ladder has announced the launch of Urban Ladder App for the Apple Watch. It is the first Apple watch app to be launched by an Indian e-commerce company, and the first in the online decor segment globally.   The app can be synced with the iPhone app and users can browse through the weekly bestseller products, see the

BY Indian Retailer Bureau  |  Jul 30, 2015  |  comments ( 0 )  | 

By: Mehul Agrawal, MD & Co-founder, Lakhs of customers, stupendous amount of traffic, information coming from sensors, cameras, microphones, devices, networks, log files, applications, web, and social media - the volume of data coming into an organisation is endless. What comes out of all this data? Insights? And

BY Nitin Abbey  |  Mar 18, 2015  |  comments ( 0 )  | 

By Gautam Mandewalker, CTO, BeaconStream Though 2014 witnessed the roller coaster ride of eCommerce players leaving retailers shaken, Indian retailers are optimistic to chase down the magic figure of $ one trillion. 2015 will witness brick-and-mortar model retailers adopting technology cousins to give a strong fight to the

BY Indian Retailer Bureau  |  Feb 25, 2015  |  comments ( 0 )  |