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Eretail

E-retail or the online stores are redefining the retail concept. Today’s retailers are all set to leverage this potential channel to reach out to the remote corners of the country, thereby increasing the consumer base. The section tracks the developments, latest trends and related issues of this channel.

Showing 1 - 15 Articles out of 713

Retailers are going through the biggest transformation ever in the industry. Here are five major trends I believeare reshaping the retail industry and forcing retailers to reimagine their businesses.   1. Mobile devices are becoming the only devices for a large segment of consumers. According to a 2015 Google report,

BY Guest author  |  Jan 23, 2017  |  comments ( 0 )  | 

The New Year will continue to see and reap benefits from omni channel solutions and will travel further ahead in the direction of phygital retail.  Thriving in intelligent digital ecosystems, Omni channel retail will benefit businesses and customers. The more the channels, the more information we get about our customers. The more

BY Guest author  |  Jan 16, 2017  |  comments ( 0 )  | 

In 2016, about 69 million consumers purchased online and the number is expected to cross 100 million by 2017 with the rise of digital natives, better infrastructure in terms of logistics, broadband and Internet-ready devices to fuel the demand in e-Commerce, according to an ASSOCHAM-Resurgent India study. The joint study reveals,

BY Shipra Srivastava  |  Jan 10, 2017  |  comments ( 0 )  | 

Both virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities—all with the aim of creating a seamless experience for shoppers. The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming

BY Guest author  |  Jan 07, 2017  |  comments ( 0 )  | 

The Indian retail market size stands at about USD 585 billion and is expected to grow at CAGR of 13 percent to reach USD 1080 billion by 2020. This growth is largely attributed to the coming of age of the Indian retail sector, which has gone through major transformation over the last decade with a noticeable shift towards organised

BY Guest author  |  Dec 14, 2016  |  comments ( 0 )  | 

Today, most of the e-commerce portals in India are operating at heavy losses driven by a deep discounting model, which is unsustainable over a longer term. Tata Strategic research has identified potential themes that can be profitable and a hit in the Indian market, serving under-served geographies, targeted opportunities, areas with

BY Guest author  |  Nov 29, 2016  |  comments ( 0 )  | 

The government’s recent demonetization move has definitely impacted the retail Industry in the short term due to lack of liquidity in the economy. As the Indian retail segment generates a lot of cash transactions, there might be reduction in the sales over the next 1-2 quarters. However, the impact is felt more by the small

BY Guest author  |  Nov 21, 2016  |  comments ( 0 )  | 

“Good marketers see consumers as complete human beings with all the dimensions real people have,” says author and entrepreneur, Jonah Sachs, interpreting the modern marketing approach that creates a 360 degree perspective, using a surfeit of accurate options to deliver content and understand a customer. Welcome to the age

BY Guest author  |  Nov 18, 2016  |  comments ( 0 )  | 

RedSeer Consulting, a research and advisory firm focused on achieving excellence in the consumer internet market reveals that the various sectors within consumer internet would be affected very differently by the government’s currency demonetisation initiative. While e-tailing and food tech sectors are expected to bear the

BY Guest author  |  Nov 11, 2016  |  comments ( 0 )  | 

The tale of eCommerce has been worth the read worldwide. Incepted as a model to aid traditional retail, eCommerce has now become a vertical in itself. The growth of this online retail format, over the past 5 years, has not just transformed consumer buying behaviour but has also affected emerging and developing countries and its product

BY Sahil  |  Oct 06, 2016  |  comments ( 0 )  | 

As eCommerce festive season sales extravaganza has already hit the market, online retailers of the country have started to bolster consumers with bumper discounts and lucrative offers. Festive season is the only time of the year when all of these online giants bestow a majority of their investment raised on smoothening their offerings

BY Sahil  |  Oct 04, 2016  |  comments ( 0 )  | 

Eyeing at the ongoing pre- Diwali sales, Indian eCommerce majors such as Snapdeal and Flipkart have extensively increased their advertising rates for products on their platform. New Delhi-based Snapdeal has recently doubled the cost per click (CPC) for all its categories of products during its ‘Unbox Diwali Sale’

BY Indian Retailer Bureau  |  Oct 03, 2016  |  comments ( 0 )  | 

As the much awaited festive season has started, Indian online marketplaces, by all means, have rolled out their festive sales campaigns giving out bountiful offers to lure more and more consumers. As per a recent study conducted by the cashback and coupons site CashKaro.com, India’s leading eCommerce unicorn brands such as

BY Sahil  |  Oct 03, 2016  |  comments ( 0 )  | 

One of the most remarkable disruption because of internet, data & analytics has happened in media industry is the way we consume content. Any media company's role is to create, host, curate, distribute and monetize content. Old bundles & aggregation systems (read newspapers, magazines and television channels) have been

BY Guest author  |  Oct 01, 2016  |  comments ( 0 )  | 

Amazon is flushing out heavy funding to back its Indian unit to take on Flipkart and its online fashion sister concerns Jabong and Myntra. The move came just ahead of big Diwali festival when there is a big surge in the sales, especially in online fashion category. Flipkart recently acquired India's top online fashion brass

BY Indian Retailer Bureau  |  Sep 28, 2016  |  comments ( 0 )  |