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E-retail or the online stores are redefining the retail concept. Today’s retailers are all set to leverage this potential channel to reach out to the remote corners of the country, thereby increasing the consumer base. The section tracks the developments, latest trends and related issues of this channel.

Showing 1 - 15 Articles out of 717

Consumer behavior and the way people shop are changing. Over the last several years, e-commerce has risen and there’s no longer a clear-cut distinction between bricks (store) and clicks (online shopping). It’s all just shopping. There’s increasingly an omni-channel approach to purchasing. More and more, consumers are

BY Guest author  |  Mar 15, 2017  |  comments ( 0 )  | 

For most Indian consumers have their daily lives intertwined with digital like. A report titled ‘Decoding the Digital Opportunity in Retail’ by BCG and RAI highlights by 2021 India will have more internet users than the entire population of six G7 countries. Presently, the number of internet user in the country stands 330

BY Indian Retailer Bureau  |  Feb 28, 2017  |  comments ( 0 )  | 

Ecommerce industry understands a few terms like the back of one’s hand - RoI or CIR, Conversion Rate, Customer Acquisition Cost, Customer Lifetime Value to name a few. Everything was nice and simple with the Desktop and Mobile Web was it not? You have organic channels which grow month on month and you have inorganic channels

BY Guest author  |  Feb 07, 2017  |  comments ( 0 )  | 

In this age of endless options, customer retention is a tough game. While brands are looking at innovative ways at winning customer loyalty, it often is short-lived. Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing high-value, enduring relationships between people

BY Guest author  |  Feb 03, 2017  |  comments ( 0 )  | 

Retailers are going through the biggest transformation ever in the industry. Here are five major trends I believeare reshaping the retail industry and forcing retailers to reimagine their businesses.   1. Mobile devices are becoming the only devices for a large segment of consumers. According to a 2015 Google report,

BY Guest author  |  Jan 23, 2017  |  comments ( 0 )  | 

The New Year will continue to see and reap benefits from omni channel solutions and will travel further ahead in the direction of phygital retail.  Thriving in intelligent digital ecosystems, Omni channel retail will benefit businesses and customers. The more the channels, the more information we get about our customers. The more

BY Guest author  |  Jan 16, 2017  |  comments ( 0 )  | 

In 2016, about 69 million consumers purchased online and the number is expected to cross 100 million by 2017 with the rise of digital natives, better infrastructure in terms of logistics, broadband and Internet-ready devices to fuel the demand in e-Commerce, according to an ASSOCHAM-Resurgent India study. The joint study reveals,

BY Shipra Srivastava  |  Jan 10, 2017  |  comments ( 0 )  | 

Both virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities—all with the aim of creating a seamless experience for shoppers. The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming

BY Guest author  |  Jan 07, 2017  |  comments ( 0 )  | 

The Indian retail market size stands at about USD 585 billion and is expected to grow at CAGR of 13 percent to reach USD 1080 billion by 2020. This growth is largely attributed to the coming of age of the Indian retail sector, which has gone through major transformation over the last decade with a noticeable shift towards organised

BY Guest author  |  Dec 14, 2016  |  comments ( 0 )  | 

Today, most of the e-commerce portals in India are operating at heavy losses driven by a deep discounting model, which is unsustainable over a longer term. Tata Strategic research has identified potential themes that can be profitable and a hit in the Indian market, serving under-served geographies, targeted opportunities, areas with

BY Guest author  |  Nov 29, 2016  |  comments ( 0 )  | 

The government’s recent demonetization move has definitely impacted the retail Industry in the short term due to lack of liquidity in the economy. As the Indian retail segment generates a lot of cash transactions, there might be reduction in the sales over the next 1-2 quarters. However, the impact is felt more by the small

BY Guest author  |  Nov 21, 2016  |  comments ( 0 )  | 

“Good marketers see consumers as complete human beings with all the dimensions real people have,” says author and entrepreneur, Jonah Sachs, interpreting the modern marketing approach that creates a 360 degree perspective, using a surfeit of accurate options to deliver content and understand a customer. Welcome to the age

BY Guest author  |  Nov 18, 2016  |  comments ( 0 )  | 

RedSeer Consulting, a research and advisory firm focused on achieving excellence in the consumer internet market reveals that the various sectors within consumer internet would be affected very differently by the government’s currency demonetisation initiative. While e-tailing and food tech sectors are expected to bear the

BY Guest author  |  Nov 11, 2016  |  comments ( 0 )  | 

The tale of eCommerce has been worth the read worldwide. Incepted as a model to aid traditional retail, eCommerce has now become a vertical in itself. The growth of this online retail format, over the past 5 years, has not just transformed consumer buying behaviour but has also affected emerging and developing countries and its product

BY Sahil  |  Oct 06, 2016  |  comments ( 0 )  | 

As eCommerce festive season sales extravaganza has already hit the market, online retailers of the country have started to bolster consumers with bumper discounts and lucrative offers. Festive season is the only time of the year when all of these online giants bestow a majority of their investment raised on smoothening their offerings

BY Sahil  |  Oct 04, 2016  |  comments ( 0 )  |