Initializing...

Top Retail Brands

»
«

Pokémon hits retail shelves across India

The range boasts of Back-to-School which includes School Bags, Pencil Cases, Lunch Boxes, and Stationery.

Tags: Pokémon, Flipkart, Amazon, Snapdeal, Paytm, Jabong, FirstCry, ShopClues, Jiggy George, Dream Theatre, Masami Tanaka, The Pokémon Company, Hungama TV

BY Gargi Bhardwaj  |  Feb 22, 2016  |  comments ( 1 )  | 
Pokémon

With its second innings on Hungama TV started in May 2014, Pokémon has become talk of the town not only on screen, but also on retail shelves. As a part of the retail strategy devised by Dream Theatre which manages and syndicates Pokémon in India and South Asia, Pokémon’s Indian licensees have launched a wide range of products and collections for Spring Summer 2016.

As a part of the Spring Summer Pokémon collection, more than 250 Pokémon products will be available across stores in India and all leading online market places. The range boasts of Back-to-School which includes School Bags, Pencil Cases, Lunch Boxes, and Stationery. It also has a cool collection cross Kids Apparel, Swing Scooters and a line of Camlin’s Pokémon Products comprising sketch pens, mechanical pencils and oil pastels.

In addition, grown up fans of Pokémon can lay their hands on some really cool Pokémon phone covers very soon!

Commenting on the new Pokémon Collections, Masami Tanaka, Corporate Officer,The Pokémon Company said, “India is a focus market for us and we are pleased with the upsurge of brand Pokémon in India. It’s important for both the viewership and the merchandising business to intersect and grow together. We are now seeing that happen in India.”

Adding to it, Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd said, “Pokémon is on a strong growth trajectory in India and is fast becoming one of the most popular properties. It’s just the beginning and we will continue to add new categories and introduce innovative products, so there is lots of excitement in store”

This Pokémon Spring Summer collection is available across retail and standalone stores pan-India including Shoppers Stop and Pantaloons, offering products for kids to use at home, play and at school. The collection is also available on all leading online retail portals including Flipkart, Amazon, Snapdeal, Paytm, Jabong, FirstCry and ShopClues.

With price points as attractive as Camlin Pokémon Products which start at  INR 15  and go upto INR 30/-, Pokémon games and puzzles starting INR 40/- onwards, school supplies, bags, and scooters price starting onwards INR 149/-, INR 899/- and INR 1,599/- respectively and apparel starting INR 299/- onwards, there is something for every Pokémon fan.

Don't Miss the Opportunity
World Franchise Congress
24 Nov 2015, Hotel Pullman, Aerocity, New Delhi.
Attend First global conference & master class on franchising.
GROW YOUR BRAND FRANCHISE >> REGISTER NOW!





Related Articles

  • Brand Licensing
    Pokémon to celebrate 20th
    Using the app, fans can turn images into Pokémon-themed portraits, which include classic Pokémon
  • Food & Grocery
    Flipkart launches grocery
    As grocery delivery has been the talk of the town lately, eCommerce giant Flipkart has too entered
  • Trends
    Amazon Tatkal: an
    It was today that E-commerce giant Amazon announced the launch of 'Amazon Tatkal', an initiative
  • Eretail
    Snapdeal to help its
    One of India’s leading eCommerce portals, Snapdeal, aims at helping 10,000 active sellers out of 2
  • Eretail
    Paytm to launch financial
    Paytm,largest mobile commerce platform, is offering additional services for the benefit of its
  • Eretail
    Jabong ties up with
    Jabong has recently tied up with mobile wallet company, MobiKwik to provide mobile payment services
  • Eretail
    A digital platform for
    For helping women to share information on motherhood, Firstcry, a babycare products e-tailer, has
  • Trends
    ShopClues is back with
    ShopClues' Diwali Flea Market will be active from 11th of October to 16th of October, 2016 to boast
  • Brand Licensing
    Former MD of UBM India
    WWE has appointed former UBM India MD as Vice-President and General Manager for WWE India.
  • Brand Licensing
    Dream Theatre gets
    The Mumbai-based company is looking at a minimum turnover of Rs 300 crore from the Arsenal line of
  • Brand Licensing
    Pokemon set to tap adult
    Susumu Fukunaga, Corporate Office, The Pokemon Company reveals company's brand licensing strategy

Comments

Rating  

Please add your comment:

Not readable? Change text.

Enter the characters as seen on the image (case insensitive)

Notify me of followup comments via e-mail

Subscribe for daily newsletter

Prakash Bachani July 17, 2016 at 9:41 pm

We are manufacturer of confectionery products in india we want licence of Pokemon go for our confectionery products promotions so please contact us

Reply |